Converting Prospects to Loyal Customers

In this episode of Love Your Sales, we discuss overcoming common challenges in sales, how to communicate effectively with potential clients, and tactics to close deals more effectively. Susan Trumpler, the Founder of Unstoppable Women in Business and She Boss Care shares her 6-step decision-making process inviting us into the buyer's brain and how to convert a prospect into a loyal customer.

Contact Susan –

Website - shebosscafe.com

Website - https://unstoppablewomeninbusiness.com/

LinkedIN - https://www.linkedin.com/in/susantrumpler/

 

Leighann Lovely: Welcome to another episode of Love Your Sales. I am joined today by Susan Trumpler, the founder of Unstoppable Women in Business and She Boss Cafe. Susan is a master at helping women entrepreneurs find their real voice so that they can find their best clients. Her mission is to never hear another woman say they feel salesy or pushy when they are talking about their business.

Getting to yes, faster is her free masterclass that teaches small [00:02:00] business owners, how to do just that. She has 20 plus years in sales. Susan has an uncanny way to share her best practices and skills to elevate everyone to their highest level in bringing in revenue for their company. Welcome Susan. I am so excited to have you join me today

Susan Trumpler:

Thank you, Leighann. It is such a pleasure to be here. Thank you for having me. Yes.

Leighann Lovely: Well, why don't we jump right in? I'm excited to pick your brain and hopefully learn some tips, tricks, and Um, offer the audience some of that as well. So, you know, I, I, um, you and I kind of talked a little bit about what we were going to, you know, discuss today and you not only with, you know, getting to yes, faster, your free masterclass, but you're one of the topics that we, um, discussed prior to, to having you.

Join me was, you know, the decision dynamics..

And [00:03:00] the six steps a buyer's brain goes through to make decisions, uh, to, you know, to their business. And, and so I'd, I'd love to, to jump into that.

Susan Trumpler: Absolutely. Thank you. It is. I am so passionate about understanding what is going on in people's minds because Leighann, I really believe that the more you're in touch with what your buyer is thinking, the easier it is for you to connect to them, feel authentic and be able to kind of be in alignment with them during the conversation.

So saying yes, just becomes a very natural outcome of any sales conversation. And

Leighann Lovely: I find that it, that's awesome because you know, in any conversation, a salesperson is always finding a way to get the person to say yes or agree to what they're saying. Right. Because as you progress, you want them to continue to agree with you so that at the end [00:04:00] when you say, so does this product solve your problem?

Right. Do you want to buy from me? Be that natural. You know, that natural reaction is,

Susan Trumpler: of course, yes, exactly, exactly. Yeah. It's, it's, yes. A great way to think about it is it's a journey. It's one step at a time. And just like dating, you know, you don't meet someone and ask them to marry you out of the gate.

Right. Most people don't. So, you know, like, should we want to date together? You know, should we have joy dinner? What's the next step in our, our relationship? If you start to, people start to think about sales that way, it becomes much less daunting and um, they act more like themselves, which then the buyer feels more at home with them as well.

So it's, it's just a great way to create

Leighann Lovely: relationship. Yeah. So let's start, you know, what is, [00:05:00] what is the first,

Susan Trumpler: what is the first step here? Okay. So out of the six steps, they, they're kind of clustered together. So I'm going to go through step one and two pretty tightly connected. Um, the very first thing that a buyer will be thinking about as you talk to them about anything is, do I want this?

Like, do I want what you offer? And you think that's easy, Leighann. We live in our world. We are passionate about what we do and what we sell. But if you look at it from the buyer's perspective, it is one tiny little thing that might be on their mind or might not. And until they know that they want what you have to offer, it's really hard for them to get.

Um, let me, let me share this with you because I, I think it really helps for your listeners to think about how they make buying decisions as I go through these six steps. So if you think [00:06:00] about anything that you love to buy, right? Um, more than just going to the grocery store and buying food, but if you're somebody who's a car person or if you, you like expensive purses or designer clothes, whatever it is, that's your kind of thing.

If you think about, and for me, it's cars, I just. I see cars on the road. I pull up next to a car at a signal and I look at this like gorgeous sleek car and I call it the drool factor. It's like, oh, that would be nice. I want that. Right? So I have made a quick judgment in my mind. There's something about that car that's appealing to me and it's really got to do with my identity more than anything.

It's like I can see myself in that. I'm transforming into a person who drives that car and I like myself that way. Put yourself into your buyer's seat. And think about what it [00:07:00] is that they would really want. What's the personal transformation that would happen if they were to buy from you? And how close can you get to being able to have a conversation around what it is that they want in their lives that you can help them get that they don't have right now.

And that's the want factor. So in any conversation, you've really need to ask, obviously you have to ask discovery questions to understand. What is holding them back from getting what they want? What is it that they want? Why do they want it? And once you really kind of get that under your skin, then it's easy to have a conversation around what it would look like if they had it.

So the want factor is number one.

Leighann Lovely: So I'm, I'm going to play devil's advocate because listeners right now are thinking, well, yeah, I mean, I know what I want. Like I love diamonds. I love, and those, those things are, those things are glamorous and those are, those are easy to put yourself in the other, [00:08:00] on the other side of like, oh, okay, yeah, I, I could, I could sell a diamond because it's, you know, anybody who's walking in or a car, anybody who's walking in the lot, you would think, oh, I just have to appeal to what they're drawn to.

But let's talk about health insurance. Yes. Not glamorous. Let's talk about

Susan Trumpler: that. Not glamorous. You know not glamorous? Not pretty. You know what else is not glamorous? Life insurance? No. No. Let's stick with health insurance. You know what's not glamorous is going into the hospital and feeling sick to your stomach that you don't know what this is going to cost you.

Right. Everyone knows that tomorrow is never a given and that at any moment, I, there could be a life situation that would put me into a terrible, terrible bind. Right. So it doesn't have to be something, Leighann, that you can see and touch. Those are external problems, but. [00:09:00] Um, actually the best problems to probe around and play around with are the internal problems, the feelings people have, hopelessness, dread, fear, like what is it that they are afraid of that your solution could resolve for them?

And what would that

Leighann Lovely: feel like? Wow. You did that beautifully. I mean, you, you didn't even skip a beat. You completely, I tried to throw a hard, you know, this is a glamor. You turned that around. It was like, wow. Here's how you get to that. Susan, that was amazing. Okay. All

Susan Trumpler: right. All right. But let's go to number two.

Okay. Because this is tied tightly together and we can go back to the glamorous, like the diamond or, you know, something like a car and you see it and you want it. You've got that drool factor going on. The very next thing that your brain is going to go through is step number two. Do I need it?

Unfortunately, I wish [00:10:00] my brain wouldn't go there when I'm looking at that gorgeous Tesla sitting next to me and it's, gosh, it takes off. It doubles. It's, you know, down the road faster than me. Um, because I want it. I'm like drooling. But then I think. Where would Wally sit? Like Wally, he's my big guy. He, he, you know, I don't, I would have to have another car to take Wally around.

And so now I'm going through all of this stuff in my mind. Do I really need that? And that's, you know, I call that the wah, wah, wah factor. You know, if the want is a drool factor, the need is something that can squash that want. So you really need to understand. Like, what is it that they want and do they need it?

And are you a fit for them? Are there natural things like, like that Tesla? It wouldn't knock me out of the game because I've got a big golden doodle. So under the more, [00:11:00] Leighann, the more you understand the person you're talking to. And you're listening to them and you're asking them questions. If a car salesman was trying to sell me that Tesla, he'd say, tell me about your family.

Tell me about where, where do you travel? Do you travel, you know, long distances? Do you travel with a lot of luggage or whatever? So a lot of these things, Leighann, it's almost like the elephant in the room if you don't ask the question because we, as. Um, if we get excited about when someone wants something and we just forge ahead on our path without finding out whether or not the need is there, um, or there's something blocking the need, then we are really out of alignment with our person who's making the decision and it's not going to help us by skipping past that step.

You've got to do due diligence, so do they want it? Do they need it? Step one and two. Step 11. Mm hmm. All right.

Leighann Lovely: [00:12:00] Excellent. And there's going to be certain things that want and need are, are interchangeable and other things that want and need are on the other end of the spectrum, coming back to the glamorous items where want and need.

Do not typically meet not aligned, whereas health insurance, you may not necessarily want, but it is an absolute

Susan Trumpler: need. Yes. And actually the need could be driving the want on that, you know, because I do want to feel protected and I want to know that I'm not going to go bankrupt if something happens to me.

Right. I do want those things and I need. Insurance so that I can get what I want. So that goes together perfectly. Right? You know, 1 of the problems in this area, Leighann that I see more often than not is that, um, we assume [00:13:00] a level of want to need. That may be higher than what our buyer really has. So I call it like a level five.

It's like, yeah, I do want that. And I, I do need it. And so now again, we are zipping off down the road. We're ready to share our solutions and, you know. Keep our song and dance going, but if someone isn't at like a level eight of a wanton need, they're really, it's, you're going to have a really hard time getting them over the finish line of making a commitment to you.

So there, I would have to say the problem with problems, okay, cause everybody knows you should be asking questions and finding out what people's problems are and what you can solve. Right. But the problem is that we jump too fast from problem to solution. The solution to that is when you hear a problem, ask three more questions and really dig down [00:14:00] underneath that problem so that you can get to the emotional experience within that.

Right? So if somebody says to me, um, I need health insurance. I want it because I, I don't want to feel exposed and, you know, worry about unknown bills. And so I do need it. They may be thinking at a very logical level at that moment. And people do not buy on logic, they buy on emotion, right? So my natural, like if I was just a normal salesperson, I'd be like, super, well, let me tell you about the different options that I have for you.

But because I know. How people make decisions. I will say, tell me a little bit more about that. Have you had any situations in the past where you've been hit with, you know, a bill out of the blue? That was more than you thought. Tell me about that and what was the situation and how did you experience? How did you resolve it?

You ask questions about what their experiences have been and what they imagine the experience to be. What you're doing is you're really [00:15:00] getting them to live with. Uh, within that problem in that moment. So that as you share how to solve it, it's such a contrast to how they are currently feeling because you've stirred this up in them.

This is how the buyer's brain works. Now they're living in that and they're like, Oh, I don't want to be here anymore. What do you got? What do you got? They're

Leighann Lovely: begging. Give it to me, please.

Susan Trumpler: It's just a much easier conversation once you get it.

Leighann Lovely: So now we've gotten through the want, the need. Now we're moving into step three.

Susan Trumpler: Yeah. Step three, four and five go tightly together, but we'll start with three. And this is sad too. This is another one because you've done a wonderful job this far. And. You think you've got them on the quote unquote hook. They're like, Oh, they're eating out of my hands. This is going to be awesome. Guess what?

Leighann Lovely: [00:16:00] Isn't it? Every salesperson has had that like, okay. Oh, yes. This is going to be easy. And then they go, well, I don't get it. What just happens? Was I a different in a different conversation than

Susan Trumpler: this? When I was leading a sales team, I used to call that happy ears when Salesperson would come back. Oh, this is a done deal.

It's a no brainer. I'm like, do you have signed paperwork? Well, not yet. I'm like, ah, happy years. Stop. It ain't done till the fat lady sings.

Leighann Lovely: Right. I never, I never celebrate a sale until I get paid. That's

Susan Trumpler: oh, that's exactly. That's right. Cause they can always back out. Right. Even if they signed something.

Right. All right. So step three is the dreaded part of the brain process. Because once I decide that I want something and I need it, the next thing my brain is going to say is, whoa, whoa, whoa, before you make a decision, what are your choices? [00:17:00] Is there, you don't, don't hop on now, now, now, sometimes people will zip right through this.

I trust this person. I'm, I'm, I believe in them, right? But other people when they're making buyer decisions, pause in this phase and they're like, Hmm, so I like, I do, I do know now that I need something. So now I need to know what choices I have because I'm not going to just jump on the first thing I'm going to shop.

And the higher the ticket, the more people want to shop around, the bigger the commitment, the more they're going to want to shop around. So you really need to understand what's on their mind in regards to what are my choices. And that comes to step. That's why three, four and five are really close together is step four are what are the differences?

Okay. So once the brain is like, what are my choices? It's going to start a laundry list of this is. This one I get from this and this one I need this. And so they're [00:18:00] starting to make that, you know, kind of comparison of this and this. And so when, when I was in corporate sales and we had a lot of competitors that did very nearly the same thing, I sold for ADP, it's payroll human resources, um, outsourcing.

And so. I used to really passionate about how we were different and I would just get on my little soap box and I knew our differences and I would be able to really lodge them out there and like this is this and this and this.

The mistake that I made until I knew better was that not all differences matter. And that's the fifth, the fifth process. So what are my choices? What are the differences? __________________________________________________________________________________________________________________________________ And do those differences matter? So Leighann, when you are [00:19:00] in a conversation with someone and they are trying to move through that particular area, what you want to do is really uncover.

Based on what they've told you about their problem and how you solve it, you want to be able to make them feel absolutely 100 percent safe and certain that they will be able to relieve the problem they have with the solution that you're offering. The tighter you can connect your solution to the problems that you heard, the more they will see that as the choice that really matters for them.

It's like, no one else has talked to me about this. No one else has talked to me about that. Boy, this Leighann, she's really got me covered left, right, inside and out. She's got the one. She's the choice that I want. So here's, here's the secret on this one really quickly. [00:20:00] When you talk about your solution, never, ever, ever, ever laundry list.

Everything that you can do like, oh, you get 6 months free and you get this and you get 8 weeks of that and 12 weeks of this and this handy dandy this and this other thing of that because that overwhelms someone and then they get confused. What you want to do is pick the top 3 things that will make the biggest difference in solving the problem that you've just.

Diligently uncovered and you tie them together. You say, okay, listen. So you said that this was a really big problem for you. You just, you, you know, we're worried. Let's go back to health insurance. You don't want to ever feel exposed that you may have a bill that will put you into bank medical bankruptcy.

Here's the part of our, our package, our health insurance package that will absolutely eliminate that worry. And you bring that piece, boom, right into the picture. And [00:21:00] then after you've talked about that, then you said, okay, then you said that you wanted to make certain that you had low premiums with a low deductible.

That was really important to you because from a cashflow standpoint, that really fit you. Let me explain to you how that works with our system. And then you bring that into the picture. But the problem is that people, once they start talking about their solutions, Oh gosh, you've hit us. You've hit your comfort zone and you are off to the races and you can't stop them.

And the person's eyeballs are spinning in their head. They're confused. They don't know why they would want it. And so they cannot tell if there's, you're the best choice. If the differences that you have matter to them because they're not tied directly, you're making them do the work. Does that make sense?

Leighann Lovely: Absolutely. It's, it's the same thing. You know, I sold SAS solutions and wildly confusing because, you know, quite often they're so customizable and you don't go in and show them. The entire system or they [00:22:00] go, Oh, okay. Uh, I don't, you don't go in and train them on the product. You go in after the discovery and show them, here are the top three things you said you needed like the system to do.

Here's how the system can do that. Now it can do a ton more, but those were the three main concerns that you had. And I just want to show you how it can do that. It can also do the other things. Mm hmm. But those, these are the main things that you really were struggling with. You know, the usability of XYZ, the, you know, clients being able to log into their portal, you know, they're all struggling and they're confused and, and they can't pay easily and you're not getting whatever it might be.

Here's those three things. Exactly. And then you stop and go, What else do you need to know? I can show you more if you're interested. [00:23:00] But is that, is that some of the problems that you've been having with your other system? Is that going to solve the problem? And usually they'll go, wow, yeah, yeah, that is.

Dead on. That's exactly what I want. That is exactly what I need. And wow, is that so much easier than what we're doing right now. And that's, that's what they want to see. They like, that solves my top three problems and it can do the other stuff that, that we talked about. Because if you're presenting it to them in a way that they're seeing, you know, firsthand or if it's not a sales solution, it's something you're presenting the top three problems and you're saying, I can solve those.

Yes, I can solve the other stuff, but these were your top three. Right. We're going to go. Oh, okay. You're, now you've just created trust, a massive trust of. It is. Oh. And then those other pieces, maybe the, the next five things on their list, they're going to go, so you can do the other five things. That's

Susan Trumpler: exactly what happens.

It's like, well, then I, you know, because your system is so powerful, I'm just going to assume that [00:24:00] it can do this. And you're like, yes, it can. Right. And don't go there. Like I, I used to train solution consultants all of the time on demos and how to demo software. And it's like, this isn't a training session, right?

You just don't, if they say, I assume you can do it, you go, yes, you can. And I have moved

Leighann Lovely: on. I have sat in. Um, cause I used to sell, you know, soft time clock software solutions. So you know, implementing new time systems and, and then as I would have somebody come in and show, yes, we can bridge this to your payroll system as well.

So very similar to, and, and I have sat through where the payroll person came in and did their demo and I'm going. Oh, this is horrible. Why, why are you training them? They don't, they don't, why are we walking through how to enter in a new client? You just are like, like kicking them under the table going, do you not notice that the entire room is like got their arms across there, their legs are kicked back and they're like [00:25:00] head is nodding.

We don't train, you know, it's, and a demo should not be any longer at max. 25 to 30 minutes, unless they say, like, I really want to see, like, you know, all of this. Right. Because you start to lose them. And they're like, okay, now I'm bored. Exactly. So, anyways, I, I, I just, you hit, you hit a note with me there. So I'll get off my soapbox.

Well,

Susan Trumpler: that's the, you know, those are the first five steps. If you think about it, it's want and need. And then it's what are my choices, what are the difference and do the differences matter? And so have you noticed, and this is the part where people start going, Oh, we haven't talked about price yet. I thought that they just needed to make a decision on whether or not they could afford what I'm offering them.

And it's like, believe it or not, that's step six in the decision dynamics. And the way that I like to [00:26:00] label it is cost justification. It's not even about price. If you, because really what's on the buyer's mind, and I call this a value to price ratio. So whenever you are proposing a solution to someone, you're, you're telling them about your offer and you're listing the things and how it's going to work.

The buyer in their mind has a. Calculator running and they're at, they're at, Oh, this is probably going to be X much. And then you say something else. They're like, Ooh, this is probably why. And it's just a little bit higher. And then it's a little bit higher. So in their mind, they are coming up with the price that they think you're going to put out on the table, which is why I do not encourage people and to put pricing on, on their website.

That's a whole other subject. But when you go and reveal. When you're ready to reveal the investment, you want your buyer to be thinking, [00:27:00] wow, that's a lot less than I thought it was going to be. Or the price justification piece is that's totally worth it. I will figure out how to pay that because it is going to be so valuable to me that I will figure out how to fit this into my budget.

And they do, they do if you've done a really good job on steps one through five,

Leighann Lovely: right? And what I like about your process is that you're eliminating

75%. of the objections, even more, probably like 85 percent of the opportunity for them to give you objections along the way. Exactly right. Because you're addressing by really digging deep, you're, you're. You're stopping the objections before they can even happen. And so, and even in the pricing section, you're positioning [00:28:00] yourself as, well, I'm the expert.

I'm, I'm offering you everything that you have said to me at this point that you want, need. This is matching all of your pain points. It's going to solve X, Y, and Z problem for you. So at the end of that, what. Um, major objections. If I've done my job properly through all of those steps, what objections are left?

And here's where I learned early on. Somebody said to me, I said, God, you know, they're, they're keep coming back to me about, can we, can we somehow get the price down here? Can we, can we, you know, minimize the price here? And some, my, my boss years ago said. Um, is this worth your time? And I said, what do you mean?

I mean, I, I'm so close to getting this sold. Yeah. Is it worth your time? How many times are you going to go back, rework your price? I said, well, yeah, but it's so close and he goes, [00:29:00] if they buy on price, they'll leave on price. And in a year from now, this client that you sent spent a month renegotiating. And hours upon hours trying to figure out how to get them to buy from you is going to leave you anyways.

So any residuals that you had are going to be gone. And I'm like, Oh, he goes, sometimes you just need to look at them and go, this is my price and do the best I can do. And you are welcome to walk away. But I will tell you that this price is going to offer you everything that you need, everything that you told me and the service that you asked and the reason you're leaving the other place that you, and if you go to another company, you are probably in a year from now going to be looking again for a new service.

And that got drilled into me and for the [00:30:00] first time in my younger career, I realized, Oh, it's okay to tell a client. We're not

Susan Trumpler: right for you. Yeah.

Leighann Lovely: 100%. Or a prospect, not

Susan Trumpler: a client. Not a prospect. Yeah. 100%. Because then

Leighann Lovely: you free yourself up to be able to go after the right clients who understand your value.

And who are going to hurt, you know, buy from you and stay with you because you did the, you know, you sold them at the right price. You're making a decent commission. They're happy with your service and it's just, it's a good relationship. But anybody who, who's nickel and diming, they're buying on price.

They're never going to be happy. And they're probably going to turn into that, you know, where the salesperson's in standing by the water fountain going, Oh God, this client is driving me absolutely crazy. Do it. Do people actually stand by the [00:31:00] water cooler anymore?

Susan Trumpler: The virtual water cooler, I think. Right.

Leighann Lovely: Right. Uh, again, I'll get off my soapbox, but that was probably the greatest advice that I had ever gotten from anybody was, it was really good. Yeah. So, well, so now do you, do you do a training on the, the six steps, um, a buyer's brain goes through to make decisions?

Susan Trumpler: You know, it's kind of interesting because So I offer something called business momentum, um, that has five formulas in it.

One of the formulas and it's in your, it's in essence, your entire sales and marketing blueprint. When you're done with it, the sales formula is one part of that blueprint. And in the trainings I do in the sales formula, that is. Core of everything we talk about, how do you have a sales conversation? What are the, what's the process and the flow look like?

What's your message sound like [00:32:00] that whole, you know, go down and pick up one feature and tie it to a problem. This is most of the time when people say they don't. Like to sell it's because they really have never learned how to do it in a way that is so comfortable and Authentic that they feel pushy and sleazy, you know, so yes That is that's part of what we do and and it's called the she boss pro membership Within the she boss cafe and the name of the products

Leighann Lovely: business momentum That's awesome.

And, um, I, I'm sure that, well, I shouldn't say I'm sure, um, but there was definitely a time in my life where I'm like, how do you not feel salesy, pushy, um, you know, and as I grew into, you know, a more confident woman and more confident salesperson, a more confident me. [00:33:00] That's the key, a more confident me, um, all of the sudden that that kind of went away.

It goes away. Yeah,

Susan Trumpler: it, it absolutely goes.

Leighann Lovely: It does. Because you become your authentic self and all of a sudden those conversations become real.

Susan Trumpler: And you're not afraid to ask questions. I think a lot of times people, when they're new to sales, they're worried about asking questions because they're, this is my experience, they're afraid that they're going to be exposed for not knowing enough.

Right. So when I was in selling for human resources and payroll outsourcing, I was sitting in front of CFOs. I never was a CFO. Right. And I, I would sit in his office and I would think, oh, my gosh, if I ask him that question, he's going to say something that I won't understand or, or be able to really.

Connect back to it, right? So it's really just learning how to get comfortable with the person you're going to be communicating [00:34:00] with in a way that, like you said, just be yourself. You hit me with something. I'm not quite sure. I understand. Can you help me help me understand that a little bit more, right?

People love to talk to you and to help people and to, you know, talk about themselves. So asking the right questions and not being afraid to ask follow up questions is the way to authentic. Settling.

Leighann Lovely: And I, uh, same thing. I had that fear of. Am I supposed to know what that acronym means? Yes.

Susan Trumpler: Exactly. And then you just laugh and you're like, okay, boy, you're talking alphabet soup here.

Tell me, explain what you said to me.

Leighann Lovely: Right. You know, in your, in your younger years, you're like, I don't know, does everybody in the mainstream know what that, and then when you, and here's what really helped me as a young salesperson and, you know, for the younger salespeople out there, just questions are never bad.

Especially in [00:35:00] sales, even if you think, well, am I going to come off sounding stupid? Am I going to come off sounding like I don't know what, if you don't ask the questions, that is where you're, you're, it's, it's, that's where you're going to, you're going to, you're going to be in a world of hurt. Um, the thing that helped me is that I was, I was given the opportunity to go out on sales calls with, um, Um, multiple other people because my company, the company I work for, we did a lot of cross selling.

So cross selling payroll services,

cross selling insurance, cross selling. So I got to sit and watch some of these people who were five years in, 10 years in 15, 20 years in, and I got to see all of their different styles and they were asking questions where I was like, Oh. Yes, I'm not, I don't want to use the word stupid, but I'm not, [00:36:00] you know, crazy.

I knew I, you know, that acronym was weird or, and so it gave me the confidence. So don't be afraid to, if you have the opportunity at your company to say, can I shadow this person or ask another sales? Can I just, can I shadow you sometime on one of your calls? I just want to see how

Susan Trumpler: you do it. Mm. Mm hmm. Or ask

Leighann Lovely: for a mentor.

People love to mentor other people. Some people. Oh, they do. People in, in essence, love the opportunity to help other people. I do. I, I love the opportunity to help other people. Well, Susan, we are coming to time. This has been such an amazing conversation. I, I can't thank you enough for one, your expertise, um, two, your generosity and, and your time and coming on and talking with me today.

Sure. Um. If somebody wanted to reach out to you, um, to learn more [00:37:00] about your she boss cafe, um, program or your, um, your masterclass, um, training, unstoppable women in business, how did they reach out to you?

Susan Trumpler: They can find me all over the place. The best place to find me is I do hang out in the cafe all the time.

So she boss cafe. com tells you all about. The, the cafe, there's lots of free resources, but getting to yes, faster masterclass is inside the cafe. So it's, it's right there as well as lots of great women and, um, events that we have. I'm also hanging out on Instagram at unstoppable women in business, uh, is my handle YouTube LinkedIn.

You can find me anywhere.

Leighann Lovely: That is absolutely amazing. Um, again, thank you. Um, you know, for coming on and, um, thank you to the listeners. Please make sure that you like share, um, you know, another episode of, uh, Love Your Sales is

Susan Trumpler: a wrap. Thank you. Nice to be here.[00:38:00]

Special Thank you to our Sponsor Genhead – www.genhead.com

 

Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/

 

The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489