Joy-inducing Work That Supports Your Business?!

Join us in another episode of Love Your Sales Podcast with guest Josh Wilson to unravel the puzzle of missed sales opportunities. Discover how to engage in joy-inducing work that directly supports your business model and enhances revenue. Josh shares insights on how to utilize podcasts as a tool to connect with referral partners and potential clients. Gain wisdom from Josh's vast experience as a seasoned podcast host. Don't miss this illuminating conversation that explores the intersections between media, mission, and margin.

Contact Josh-

LinkedIn Josh - https://www.linkedin.com/in/joshuabrucewilson/

LinkedIn podcast - https://www.linkedin.com/company/podcasthostarmy/  

Podcast - https://www.podcasthostarmy.com/

 

Special Thank you to our Sponsor Genhead – www.genhead.com

 

Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/

 

The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489

 

Leighann Lovely: Welcome to another episode of love your sales. I am joined by Josh Wilson today. Josh is an accomplished podcast host renowned for his contribution to develop top tier media brands. He has skillfully produced more than 2000 interviews featuring guests, including interviewers, CEOs, and globally recognized thought leaders.

His extensive experience in media has not only honed his expertise, but also cultivated expansive network and [00:02:00] solidified robust alliance in the business world. Josh serves as a capital market advisor and member of the IPO team at Green Tree Financial Group, Incorporated.

Beyond his professional achievement, Josh is deeply committed to philanthropy efforts. He serves as an advisor and partner to various Christian ministries with a focus on initiatives supporting men, prison ministries, and local fire service chaplains. Josh, I'm extremely excited to have you join me today.

Welcome.

Josh Wilson: It's good to be here. You have the coolest headset ever, and I've been in a lot of podcasts. You get the best headset award by far.

Leighann Lovely: I get a lot of compliments on my pink, my, my pink headset here. I, um, I purposely picked it out cause it's, you know, really on brand with my purple, my pinks, my, so

Josh Wilson: thank you.

You pull it off. Great man. Good job. So [00:03:00] thanks for having me. This

Leighann Lovely: is really cool. Yeah. I'm, I'm really excited to, to have you join me. Um, I was recently on your new podcast, right? It's fairly new. Yeah. The five minute one. Uh huh. Yeah. Yeah. So, um, I, I'm just excited to have you join me and talk to me about, well, I mean, you've You have started assisted in starting podcasts and you're, um, you're very accomplished in your own rights and well, so let's, let's dive in and talk a little bit about, you know, how you have.

gotten to where you are, um, in, in doing what you do.

Josh Wilson: If you ask my wife, what do I do? She has no clue. Uh, and it took me a long time myself to figure out, you know, who is Josh and what does he do? I have a background ranging from venture capital, private equity, uh, real estate brokerage, sold shoes, wrestled [00:04:00] alligators, uh, fought fires, delivered babies, did all sorts of stuff.

My whole career. Uh, one of my mentors has called it a dumpster fire. So, uh, when you say, how have you gotten here? Man, a lot of failures running through brick walls and trying to figure out who I am and how do I show up for this world? Um, in the world of podcasting, it started, uh, maybe eight years ago. I started a podcast show when I was building a technology company.

There's another add to, uh, It's ridiculous. It is absolutely, I look back and I go, what, what's going on, Josh? Figure yourself out. But, uh, yeah, I started a podcast show and since then we built 20 done 2, 500 interviews now, um, sold the show, help other people now launch, grow, monetize their shows. We focus kind of like on, uh, like a business manager, like Snoop Dogg has a business manager.

Tom Cruise has a business manager. So like we've become the fractional CRO for. [00:05:00] Different talent. And, uh, we're having fun. That's, uh, that's one of the businesses that I really enjoy podcast host army.

Leighann Lovely: That's that is okay. So. When somebody, I mean, that's, oh, that's awesome. It's a business manager for, well, and first, okay.

So you've delivered a baby, you've delivered babies.

Josh Wilson: Lots of them. Yeah.

Leighann Lovely: Well, how does that fit in?

Josh Wilson: Well, I wrestled alligators and then the next career path was, uh, uh, I became a firefighter paramedic. So 911, what's your emergency? There's a baby coming inside. Go catch. And I delivered two of my own children as well.

Leighann Lovely: Wow. Okay. I'm sorry. And you wrestled. And I'm sorry, what career was the wrestling alligators? That

Josh Wilson: was different from delivering babies. I know it's hard to track. It's really hard to track this guy. I got it. I got it. Uh, my job, I was [00:06:00] working with my dad in construction and I was sick of working with dad and it was hot in Florida and I was digging ditches.

So I wanted another job. So I opened up a newspaper back in the day when there was newspapers classified, looked for a job, said entertainers wanted. And I'm like, That sounds fun. I show up and they're like, how do you feel about animals? I'm like, I've got a dog. They're like, well, how do you feel about snakes and reptiles and bats and, you know, alligators?

I'm like, let's do it. So shout out to the guy who trained me. Nine finger, Jesse taught me how to wrestle alligators. So there you go.

Leighann Lovely: I suppose if you can wrestle alligators, you should, you know, the next leap would be, yeah, you can deliver a baby. I mean, come on now.

Josh Wilson: Both very, um, squiggly. They both try to get away.

That's the only time I've ever compared an alligator wrestling to wrangling a baby, but it's hard to keep hold of them sometimes. Right.

Leighann Lovely: [00:07:00] Right. Okay. And now, now you are the. Project manager, the, what did you call yourself? The R chief

Josh Wilson: revenue officer.

Leighann Lovely: So revenue officer.

Josh Wilson: Okay. We work with different groups to help them bring in more money, especially like the media side of the world, like people who have a business and then they built a media brand, but they don't understand how media works.

So their business is over here. Their media is over there here, and they have a hard time connecting the two. They know they need a podcast. They know they need a YouTube. They just don't know how to make those things make money. That's where we'd step in and we kind of help bridge the gap there and we turn it into a machine for them, a funnel for them.

And then we take, uh, you know, we get paid up front and we take portions of the upside and we, we, we look at it as a partnership. So that's how we, that's how

Leighann Lovely: we build it. So. I come to you, I say, where do I begin, Josh? [00:08:00] How do I start? And I'm going to guess that not only is there the marketing aspect, there's the sales hat that has to go on.

Obviously, there's got to be good content to begin with. I mean, if you've got crappy content that nobody wants to listen to, or it's, you're kind of dead in the water to begin with. But where do we, where do we

Josh Wilson: begin? Yeah, that's a, that's such a great question, Liam. It has to start with the business, right?

A lot of times people will have a business and then they do some media that has no direct correlation to the actual business. So what it. What happens over time is it just becomes a distraction. And that's why you'll see a lot of pod fade where they'll start a podcast and then they'll fade out. Or if, if a business owner doesn't see a direct connection between their, their media and money or margin, right?

They're going to stop. They have to stop as a business owner. We have too much crap going on in our life. To add something to [00:09:00] it. So if it's not supporting it, it's got to go. So the first thing that has to happen is inside the business and sometimes we'll do a consultive round before we jump into a partnership.

The business has to have systems and process and have the ability to scale and grow new partnerships, right? So a lot of times we just met with a group. They're, they're making 80 grand a month in a service based business. They're crushing it. They're, you know, high margins They're doing phenomenal, but they don't have systems and processes in place So if we add and they're all kind of like spinning their wheels like making it work And they're just they're so smart that it just works really well for them.

But if we add another layer of complexity Add media, add a great amount of influx of PR firms and people wanting to be on their show and noise, what will happen is it will just create confusion and then something will have to break. So the first thing that must happen is within the business. Have a [00:10:00] predictable sales model.

Have the ability to grow, have the ability to take on more clients, have the ability to nurture a, a sales funnel, help bring on a guest and walk them through your sales funnel, whether it's your guest, which is a great way to do business development and strategic partnerships, or have something where the audience could kind of connect with, engage in and be a part of your sales funnel as well.

So I think it starts with the business. A lot of people would be like, yeah, I could start a podcast for you. 2, 500 a month. And yes, it'd be a great show and I bet it would be a blast. But at some point you're going to have to go, is this really business or is it an expensive hobby? And that's kind of what we look at.

Leighann Lovely: And I'm going to guess that the majority of podcasts out there are just their expensive hobbies.

Josh Wilson: Yeah, well, I've created 20 of these things and I've shut down 17 of them and I've also helped start a lot of other shows for other people. And then I've seen things that have taken off and things that [00:11:00] have failed.

So I've been exposed to a lot of successes and failures in the world of podcasts such like that. So, yeah, what, what you're saying is, is so accurate, like, is it an expensive hobby or does it really support the business? And if we take an honest look at it, we go, I really enjoy doing it, but I'd like to find that better connection point.

We got to do some work and that's, it's okay. It's also okay to. You know, take one of your shows out back and put it down if it's not working and stand up a new show with a new brand, with a new focus, it's okay to restart, re pivot, re change, tell your past guests, we started a new show. Would you like to be on this one?

It's okay.

Leighann Lovely: Well, and it's, and that's really funny. That's how you and I originally met. I, I came on and I was listening to one of your, I don't know what it was. Uh, Kind of like a mini webinar, a little series that you did and I, you know, that ended up doing a one on one or a one, [00:12:00] one to two, whatever it's called.

And it was at that point recommended to me that I end a podcast and I'm like, well, what it was, was an expensive hobby and yes, and, and I did some point now ended that because it was. It wasn't in, it wasn't in line, right? Because to, to your point, if it's not, if it's not in brand or doesn't make sense for a business, for what you're trying, the goal, the, the sale you're trying to make at the end of the day.

What is it for?

Josh Wilson: Yeah. Why are we doing what we're doing?

Leighann Lovely: Correct. Why are you doing what you're doing? If, if it's truly just a hobby, if you just want to be out there, you just want to have fun. Great. Then, then do it. Yeah. But ultimately to your point, what is the [00:13:00] goal? Is it to monetize? Is it to make money on the actual content?

Is it to flip audience members into? Potential clients. Is it to flip the guests into, by the way, I have a sales pitch for you. If you would like to know, I'm just

Josh Wilson: kidding. I love it. I love it. I love it. Yeah. It's helped me something. I, you know, I love to buy things. So like

Leighann Lovely: totally by you've got some extra cash.

I don't know. I got a really awesome pen here. It'll cost you 50, 000. Um, okay. Anyways, the point being, um, what is the point? Thanks. Of what you're creating if at the end of the day, there's not a, a pull, a offer, a lead of some kind coming in is that that's what you're saying. So how do you guide your clients to figure out what that is?[00:14:00]

Josh Wilson: You know, uh, love is spelled T I N E. And a lot of times it's just, we, we connect and spend a little bit of time together. And, uh, usually, and this happened even with you and I in, in some of the things in the past is because I've had so many failed starts, I can see, uh, I could see hurdles maybe a little bit sooner than other people.

So, you know, some questions, and a lot of times the questions are this. Do you enjoy it? And, and sometimes I've, I've had people go, man, I actually hate doing this, or there's a portion of the thing. Like one of the guys I'm, I'm coaching. He's like, man, I love podcasting. I love meeting people. I hate the post production.

I hate the, the editing on the front end. And I, and he told me all the things he hated. And I said, I give you permission. To just erase all of those right now, use AI for this piece of it and stop doing those other things. He goes, do you think the people would care? It doesn't matter. It's like, they'll get used to it or [00:15:00] you'll find your true fans.

So he stopped doing all the parts of podcasting that he hated. And now he's able to do two to three more per day because he got rid of all the fluff of it. And now he's enjoying it. So a lot of times it's like, what do you enjoy? What produces results? And it's like, Giving permission to go, I could do something that I like doing in business.

Yeah. Why not have fun? If you're going to spend the majority of your life doing it. Love your sales. You love sales. I knew that from the minute I met you, I was like, why in the world are we doing other stuff? You love sales and you're cranking it. Now you're crushing

Leighann Lovely: it. If I could get rid of the paperwork and just go and sell and have somebody else write all the contracts and do all of the other, that's what it now.

Now, one day I'll wave that magic wand and I'll have somebody just follow me around and be like, okay, write that down for me. Okay, write that down. No, probably not that. But yeah, but that's that. And, and I [00:16:00] believe that we would all excel greatly if we could just simply work in our, in our working genius.

And, and that's, that's some pulling that from who is the author. Yes. Yes. There we go. And our, if we stayed in our working geniuses and we just did, you know, that those exact things that we love to do, we would remain in those, in those points, we would remain in those, you know, those heightened, you know, spots of, of genius.

Um, and, and I love, I love to be. having these conversations. I wouldn't do it if I didn't love to have these conversations. Majority of the people who love to have the conversations are not the people who are going to say, gee, I love to do the editing and the production of it. Now, there's people on the back end I could hire and say, Hey, could you just do all of the post production for me?

Um, you know, as I jumped on, I was reading, you know, your bio [00:17:00] going, Oh, sorry, I didn't get a chance to read. I'm not exactly the best planner when it comes to me either getting the, I'm usually just kind of a, Hey, let's have the conversation.

Josh Wilson: Yeah. Yeah. Yeah. When, so I love the book. Such a great book. It's paralleled in, in a book, uh, good to great where he talks about, so in working genius is find your joy in work and you're probably going to excel at it and partner with people who are good at the other stuff in a good to great, find something that is the groundhog principle, hedgehog principle, hedgehog, yeah.

Things that you love doing you're good at and there's an economic driver and that's kind of like your purpose like your joy So why not if you're good, especially for founders out there or for high driver salespeople? Why not focus on the areas of their job that they're really good at that moves the needle?

And then either outsource or use technology to do the other [00:18:00] portions of it when you can. Sometimes you just got to grunt through because you don't have enough money to pay for fill in the blank. And I've been there a thousand times, right? So, but that, that is the, uh, I think that's a path of happiness is kind of doing what you need to do and love to do.

They could combine and it works out perfect.

Leighann Lovely: Well stated. And it's funny because I read good to great a very, very long time ago. And so I actually am literally. Before I, I was driving on my way, you know, back to my office and I've been, um, listening to good to great and they just went through the hedgehog and the circles, right?

So you're referencing a, like, I literally just like heard that piece being like, cause it's been such a long time since I read that book and I was like, I really should read it again. So I'm actually on audio books since I'm in the car and anyways, so that's a, that's a Brilliant reference because if, if, if you find your [00:19:00] perfect alignment of what you're extremely good at, that meets what the economic need is in your business, and then your working genius matches that and you love to do it.

The only way is up. I mean, obviously you have to have the discipline, you have to have the structure, you have to have all of that stuff in line, but I mean, theoretically, it should all line up, and I'm making a hand motion for those of you who are listening, but

Josh Wilson: they felt what you were saying, they knew, they could feel it.

They could feel the passion. And, and talking about sales, I'll tell you, if you're doing what you love doing and you're passionate about and you have a high conviction for it, your conversion rate's going to be higher. So you can really be terrible at sales. But if you're passionate about something you have a high conviction of it people could see that you're having fun and you're enjoying it [00:20:00] You're more likely to have influence over people because they're gonna feel The intent of what you're trying to do and you might screw up with your typing or your invoice or your whatever I'll tell you like when you're in that joy That's magnetic.

And I think that's what sales

Leighann Lovely: is about. Absolutely. I totally agree. And early on in sales and Josh, if you disagree, but I was taught that if you, if you just recently were coming off a high of selling that you should hit the phones immediately. Like get back out there. Don't, don't waste time, you know, going out and celebrating and stepping away and taking that.

No, right now is the time go and try to get as many people on the phone as you can because they are going to hear the enthusiasm, the happiness, the joy that you just experienced in your voice. If you're in a really good mood, if you're in a low, And you're just like, I have to get a sale. I [00:21:00] absolutely, and you're trying to force it.

That is when everybody's going to go, no, not interested. Because to your point, people can tell. And I learned somebody's like, put a mirror on your desk, stare into that mirror and smile. Then pick up the phone and call and I'm like you're straight like I'm not gonna do that. Why would I do? Why do I want to stare at myself?

Because if you're smiling People can tell the difference in your voice versus a smile and a frown They just you react you talk different you sound different versus the fluctuation in your voice people who are naturally Love people and naturally enjoy what they do have passion for it. They just They come across different.

They're magnetic.

Josh Wilson: So cool. So powerful. So true. Um, [00:22:00] yeah. Guide me. What, what, what other thoughts do you have on in your own world of, of your joy? Where do you find your joy? I know this is your show and I'm a podcast host too, but like I could tell like you absolutely love connecting with people and helping solve problems.

Leighann Lovely: Is that right? Oh yeah. Oh God. That's that. I, I, if I could just sit and do that all day, um, and just talk with people about what's going on in their world, that's all I would do. I, I would, and, and then work, you know, work, systematically work through how to solve those problems. Um, and then get on the phone and, and be like, okay, let's, let's do this together.

Let's sell together. Let's figure out the right word track. Let's figure out what's making people respond positively. You know, in a positive way versus people going, yeah, not interested and hang up. Um, you know, I'm not as much on the, you know, the marketing. [00:23:00] I don't like marketing. Um, you know, I, I'm not a pretty butterfly.

I'm a hardcore. Like, let's talk to people, you know, I, and people say like, Oh, cold calling is dead. And I'm like, no, no, it's not like, it's not the way that you're going to actually grab somebody's attention is to have a conversation. So I love to be out networking. It's Transcribed by https: otter. ai You know, it's, I love to be in conversation with people and stop taking control of the show.

You're not allowed to do that. You're just so

Josh Wilson: good. I like this. Like I could feel it in you. That's so cool, man. I love seeing that happen with, with my friends. So yeah, I'm sorry. Back back to you.

Leighann Lovely: So, so how did you, you know, when you help somebody start growing those shows and they start seeing like. Okay, this is, this is starting to, you know, how do you help them pinpoint those sweet spots on [00:24:00] what they're looking to do?

Do they come to you with, this is what I want to do? Are you really helping them take those steps through, this is how we're, We want to position ourselves. This is you know, what is your sweet spot?

Josh Wilson: Yeah, so I like it when someone has had a good amount of failures Especially in the world of media or you know, they built a show they've tried it they know that they've got to do it again, but they've got some experience and they've gone through the fact of Launching growing and shutting down.

So they're much more apt to go. I don't want to You know, uh, go through the pain of that again, right? So when they've already reached kind of the end or they've spent thousands and thousands of dollars of trying to, you know, have a business success through their, you know, media and it didn't work like they thought or promised, that's when they come and they're open to other ideas.

So kind of my sweet spot is a little bit more of a seasoned, I I've helped launch a bunch [00:25:00] of different shows. And there's an art to it. And there's some really great people at that. Like LZ, uh, with podcast. Now he's like just the master of launch. Like he is so good at that and strategies. He's really sharp.

Uh, and then there's like, for me, my, my sweet spot is we've got things moving. We've stalled out and we don't know why, what's going on. And a lot of times for me. And this is going to be controversial. I feel like people are looking at the wrong numbers. When you measure the wrong thing, you're going to get the wrong results.

Right? So people are looking at their numbers of like, Oh, how many views did I get? Or how many downloads or how fill in the blank or how many new followers did I get? And I go, did any of your followers ever reach out to you and pay your light bill? Well, no, then why are we measuring that as a strong business unit?

You could buy followers, right? Like you can buy those kinds of things. And that doesn't, that's [00:26:00] not going to show that, you know, success or hit your bottom line. A lot of times there's a major disconnect between. who they're trying to like sell to and who they're marketing to. So if you're trying to tickle the ears of people and get them to follow you and such like that, it might be a much different message to get a client.

So which one would you choose? So a lot of times I just have to really do an ego check with myself and go on, am I doing this because I want to be TikTok famous or am I doing this because I want to make money and buy diapers for my kids, right? So. That's an ego thing. I mean, a lot of marketing companies will look at and, you know, those kind of vanity metrics that I don't think pay light bills.

And I'm sorry to step on toes here, but like I had a show that was top of charts, you know, like famous, like people were like, send me pictures of myself next to famous people. And I'm like, Whoa, I can't afford 20 a month to pay for the [00:27:00] hosting of this. And I was like, that's when it changed for me is, is I, you cannot depend on those numbers to pay your bills.

So after that, I just said, I'm doing this backwards

Leighann Lovely: and it's been working. Interesting. And you, and you make an extremely valid point because you know, we, somebody who's new, somebody even like me, I'll, I'll pull up my stats and be like, Oh my God, I got a new follower today. To your point, is that a returning somebody who is actually listening and getting information and then reaching out saying, Hey, I would like to talk to you about your actual services, not just the fluff that you're putting out into the world.

Yeah. But so what matrix, matrix actually matter?

Josh Wilson: Yeah. It's like the, the three legs of [00:28:00] a successful podcast. In my opinion, based on my experience of doing this 2, 500 times one, the podcast has to support the business model. If it doesn't support the business model, separate it from that. And then don't don't care about the measurements.

But if you're going, I'm doing this as a part of my business, and I'm dedicating business time, money and other resources, team resources to this. Does this support the business? You've got to be able to clearly attach those two to can your podcast or media thrive with just you and your guests in your strategic partners.

A lot of times people go, I'm going to build this. I'm going to get it to monetize them on YouTube by having X amount of followers. At that point, I'll start selling sponsorships and ads. And that thing is so hard to chase because you're competing with people with big budget So the second one is can it survive with you your guests and your [00:29:00] strategic network your your internal?

like circle of people And then third, if you could figure that out and you have a systematic approach and you have a good proven sales funnel, then you start focusing on engaging the audience and pulling them in, right? That is the icing on the cake is when the audience, I got a text message one day I was doing a podcast and it was a 31 million text message.

Hey, I just heard your show. I'm looking to do a deal. We're looking for this. 31 million price tag on it, right? So that is very, very, very, very rare for an audience member to reach out and do something. Now I give out my phone number. I'm like, and here's my cell phone number. Text me if you have one of these kinds of deals, but that's very rare, right?

So supports business model. It could grow and thrive with just you and your guests and your internal like community. And then third is if you can figure out the scaled business model, the [00:30:00] sales model to bring in the audience, that's the icing on the cake. But other than that, you could, you could survive with the first two and do extremely well for yourself.

Leighann Lovely: And it's extremely difficult to actually monetize. It's just on YouTube alone. I mean, you have to have millions and millions and millions of views on your short views, your views. I mean, you have to, you really have to take off in order to monetize on YouTube.

Josh Wilson: I have very little experience in that. I've made money on YouTube back in the day.

I had a few things that, like, did okay, but it was like pennies. Right. So, like, I don't even pay attention to it now.

Leighann Lovely: Right. I, right. And I, initially I was like, oh, I wonder if, how you can make money and, and, and you look into it and you're like, yeah, there's no way there's, there's, I would have to spend all of my time.

Just doing that, and that is not worth my time on, well, basically banking [00:31:00] all of my time to try to do, I need to actually make money

Josh Wilson: now.

Leighann Lovely: Me too. Yeah, sure. So I'm not going to, I'm not going to pay attention to that, to actually engage and reach the audience that could potentially become a client right now is, is much more.

The thing that makes sense as long as everything else makes sense that you just listed. Is it in line with your business? Are you getting the right message out there? All of the, you know, is it not absorbing too much time of said person being in their business? All of those things.

Josh Wilson: Okay. Here's an example. I think, I think it would be helpful to have an example. Let's say I am a realtor in my job. It's to sell homes in Florida, in central Florida, [00:32:00] more specifically in Ocala. Let's just say that's the example here. And I'm like, I should start a podcast, right? Why in the world would I spend time interviewing people in all these other places?

Unless I have a feeling that they're going to move to Ocala. So like, spinning a wheel on LinkedIn and hitting, you know, Hey, would you like to be on my podcast show about commercial or about real estate interviewing them? And then the likelihood of them doing a deal. No Cal is so small. If I'm doing such a local show, I'm going to go to every bank.

I'm going to interview all the. I'm going to interview all the home inspection people. I'm going to interview landscapers and all the people around home services. And I'm going to say, Hey, if you're buying a home in here in Ocala, you should check out this lawn service. And I'd create a referral relationship with them.

They're great at what they do. Here's what they do. They work all our high end things. I would interview homeowners associations, real estate attorneys, [00:33:00] all the people in my immediate market. That are going to drive and send business to me and I'm going to send business to them. So that makes it right. So I can control my sales and marketing engine.

So I think that a lot of times people go, Oh, that's how it connects to your business model. Right. I'm out there meeting with my referral partners and you know, title agencies and insurance people and everybody.

Leighann Lovely: And then once you become big, they become your sponsors and there you go. I would do it. Right.

That's awesome. That's, that's a brilliant, I mean, see, and you don't think about that because when you get so caught up in, well, I want to talk to, I'm a real estate agent. I should talk to the people who are like minded or are going to, you know, that makes sense to what the topics that I'm talking about, well, your top, there are so [00:34:00] many topics that are surrounding that are orbiting.

Your topic that could very well bring value to your industry, your buyers, your, I mean, if I'm a home owner looking to buy in that area, I've never lived in that area. That is a extremely valuable thing. And excuse me. And if I'm doing research in that area and I stumble or I'm, I find the podcast. That's beautiful research to be able to easily just listen to, especially if they're 15 minutes long.

Oh, great. Here's a perfect mortgage company. That's maybe I'll become a real estate agent and start that podcast.

Josh Wilson: You'd be great at that too. For sure. You,

Leighann Lovely: you, you're kind of a suck up. I feel like you're just, you know, just. Suck it up to me here. Josh.

Josh Wilson: Well, it's your show. That's what we're supposed to do is boost up the host [00:35:00] Man, you're awesome at everything now but you're good at sales and you're good at people now if you said I want to be an accountant I'd probably say don't be an accountant or a bookkeeper or One of those other like high detail hype plan and kind of thing.

So yeah, you got it.

Leighann Lovely: No, no No, my accountant probably hates me. I just submitted all of my stuff for my books. She's probably gonna email me back Hey, you're missing half the stuff Like yep, probably

Josh Wilson: Yeah.

Leighann Lovely: For sure. Yeah. Sure. Well, we are, we're coming to that point. So you get to do your 32nd shameless pitch on whatever you like.

So go at it, Josh.

Josh Wilson: Yeah. Thank you for this opportunity for that. Uh, Hey guys, uh, I hope you enjoyed this conversation. Uh, I spent a lot of time focusing with. Uh, on media mission and margin and how they kind of intersect. So if you're, if you're, you know, growing a business and you have maybe a high ticket item, you have something that is scalable, [00:36:00] you have a good product or service that, that has the potential to get, you know, get more sales through media.

I'd love to chat with you. Just take a look at it. It might be something that I can, you know, make a few small tweaks and it, you know, produces, you know, better income and better results for your business. Uh, podcast host army is where you could find us. com. That's where you could find us. Uh, LinkedIn is a good place too.

So you could check up Joshua Bruce Wilson on LinkedIn and just say, Hey, you heard me on her show and, and I'd love to see how I could help.

Leighann Lovely: And we will post all of your contact information in the show notes. So if anybody wants to reach out, you can also find that information there. But Josh, I really appreciated you taking the time to come on and talk with me today.

It's been an absolute honor. Um, really appreciate, you know, that I was on your show. So if you want to check that out, make sure that you go in and check that out as well. But thank you so much. Yeah. My pleasure.

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