Know Who Your Decision Makers Are and their Process

Anna Bruno discusses the importance of understanding the decision-making process in sales. She highlights the common hurdle of determining if the potential client is the sole decision maker or if they there are others at play spouse. Anna emphasizes the need to engage with both parties when making large decisions, ensuring that no time is wasted and that both individuals are included in the conversation. By doing so, Anna explains that the couple becomes a conduit, effectively relaying the information and selling the benefits of the product or service to the other decision maker. Tune in to the Love Your Sales to learn more about effective sales strategies and the significance of involving all decision makers.

Contact Anna –

LinkedIN - https://www.linkedin.com/in/anna-bruno-129532/

Thrive Armenia Foundation - https://www.linkedin.com/company/thrive-armenia-foundation-inc/

Iris Dating - https://www.irisdating.com/

 

Leighann Lovely: Anna, thank you for joining me on an, on another episode of Love Your Sales.

Anna Bruno: You're welcome. Thank you very much for having me here.

Leighann Lovely: So Anna Bruno is a force for change, reshaping financial independence with a unique blend of science and finance. Currently Anna is the VP of business development for Ideal Match Incorporated, an influential US based firm

with an Armenian presence in 2001, Anna founded [00:02:00] Thrive Armenian Foundation, transform Armenian into technology, advanced nation, teaching employable skills and renovating schools. And I'm, I'm so excited to have you, um, with me today and to, you know, chat. So why don't you give us a little bit more in depth about your background and, you know, what you do.

Anna Bruno: Sure. Thank you so much, Lynn. Um, uh, as I said, um, I'm Anna Bruno. Uh, I wear actually a lot of different hats and I feel like only the U. S. that you would have the privilege of, you know, wearing different heights simultaneously. Um, I am the, uh, VP of business development for Ideal Match Inc, uh, under which is, um, the current, um, Subsidiary that I'm a big part of, uh, which is, um, uh, iris dating, which is a dating app.

And, um, in addition to that, as you [00:03:00] mentioned, I have, um, uh, very much involved in different charity, um, projects and, um, you know, and, um, by background and by profession, I'm a financial consultant and I've done that for the last 25 years, but going back to sales, I feel that, um, Anything and everything you do in life.

Sales is a very big, important component of it. Because, um, one thing that I have learned in a 25 years of experience doing sales in different, um, aspects of, uh, with different companies. One thing I've learned that is, um, sales is in every part of our lives. Uh, starting from the skill of learning how to sell yourself, uh, to learning how to sell your company, your product and, um, your services, et cetera.

Yeah. So I think that's for now, you know, [00:04:00] that, and then, you know, if, uh, if you want, I can tell you a little bit more about my background. Obviously I was born in a tiny country called Armenia. I immigrated to the United States when I was young, I started college here. And at the time, I wasn't sure is that what do I want to be?

What's the most challenging thing that I can do? And I thought that, you know, going into, um, science and being a doctor would have been the most challenging thing. So I started my, um, journey as a bio med major, biochemistry major. Um, and along the way, um, I found my passion. I found my purpose in life. Um, and I was able to switch from I graduated, uh, with a degree in biotechnology and biochemistry, and I was slated to go into medicine.

But, , the joke in the family is that my husband is the real doctor and I am, , people's doctor, you know, I'm a money [00:05:00] doctor and sales doctor. And, , so, so I was able to pivot into, , doing other things, , other than, , going into medicine and I'm, I've never looked back.

Leighann Lovely: You know, isn't that funny? So many of us when we're younger or definitely when we're younger, you know, in our twenties and we have this idea of, of here's what we're going to do.

And we set off on this path and often the path we set off on is not. Um, where we find our passion, our purpose, our interests, um, and you're, that's a clear, you know, clear, clearly what happened with you in, in that situation. And

Anna Bruno: I'll give you, uh, I'll give you a very quick example, uh, because I do travel the world a lot and, um, you know, we in, in the United States are very fortunate, uh, and most of [00:06:00] us don't realize how fortunate we are.

To have all these benefits of living in this country, one of which is the flexibility because I'll tell you, I'll give you an example in Europe, in France or even in Germany. Once you choose a path, it's very difficult to change, to veer off from that path. It's very, very difficult. But in the U. S., I mean, look at me, I mean, um, I studied out, you know, I went for medicine, then I graduated and I decided I was going to become a financial planner, and I spent 20 years.

Doing that becoming being a financial planner, and then I was able to pivot again and and start a foundation and start a charity that I was able to pivot again and and and do, um, you know, work with different companies and help them with their sales and their sales training. And, um, again, it's, uh, it's, it's very important that we do realize that, you know.

[00:07:00] Sales. I hope my, one of the things that I really hope from our conversation today would be, is the fact that people would look at sales from a positive perspective instead of negative perspective, because unfortunately there is stigma and there's like a negative dogma with sales and like, Oh my God is a sales person trying to sell me something.

So hopefully we can change that conversation, um, together.

Leighann Lovely: And that's part of why, you know, this podcast Exists is because sales people in general, and you know, and we all have in the back of our head, you know, and I used to, I'd say, Oh, here's another financial advisor run away. Like the last thing that I want to talk about is my finance.

Not anymore because now I'm starting, you know, I'm at a certain age where I'm like, I really need to talk about my finances, my financial health. As I'm starting to get to a certain age. Right. But I remember being in networking meetings where I'm like, Oh, financial [00:08:00] advisor, run away. I don't want to talk about cause it's so personal there.

Even as a salesperson, that's how I, that was like my thought process of like, I don't want to talk about this. I, you know, because again, it's, I don't want to, I don't, I don't want to have that conversation, but now with. Yeah. These, with the realization that every conversation matters, every relationship that you have matters because they're not trying to do anything other than just build a relationship.

And if that relationship blossoms into, yes, I'd like to have a further conversation about what my portfolio looks like. How can I improve this? How can I It doesn't matter what the person is selling as long as they're not shoving it down your throat.

Anna Bruno: You just that was the point that I [00:09:00] was hoping that you would make because you're absolutely correct.

There are different personalities in every field and different people approach sale selling or sales differently. And I think 1 of the most important things to have is finesse. To have the ability to understand when and how, how far you can push the envelope, trying to basically having the empathy to, um, try to build a relationship with people and give them what they need at the time that they need it.

Uh, and there's a fine line that we all walk on, right? There's a fine line between, um. Them knowing what they need and, uh, understanding it and then you knowing what they need. And, uh, again, that's that's really the. The science behind selling, because you have to be persistent. You have to remember that what you do is [00:10:00] very important.

And what you do is very beneficial to most people, even if they don't understand it at that time, but at the same time, there's a time and place of when and how you approach things and when and how you are presented, and that makes a difference between. Uh, a really successful salesperson versus not so successful

Leighann Lovely: salesperson.

So now I want to go back. So you, um, you're the VP of business development for Ideal Match Incorporated, which has other businesses underneath it. And one of that being is Iris Dating. So let's, let's kind of break this down to a better understanding. So Ideal Match, um, this can service. B to C as well as B to B.

Correct. Correct. Okay. So you at times are going to businesses and, and doing [00:11:00] a B to B type sale. But you also, which this is a unique skill because quite often salespeople will find a lane of, I really like B2C sales. I really like B2B, these acronyms. So for those who are not familiar with this, you know, business to business or business to consumer are two very different types of conversations and being able to pivot in between Back and forth and having those conversations is, is can become very difficult because it's a, it's a very, not very, it is a different sale.

I mean, you're still working with an individual, but you're in a B2B situation, a business to business. You're dealing with somebody who. May not necessarily be the person who's signing the [00:12:00] check you're dealing with somebody who's got to go back to other decision makers and make a decision as a group for the health of the company in a beta.

Meet a consumer. They typically are the person who's going to sign the check and use the product. 100

percent.

Anna Bruno: You're absolutely correct. And what I would say is, um, there are a lot of differences and similarities, uh, when you look at B2B versus B2C selling. And, uh, typically, this is what I've seen. Uh, uh, people say it's easier to do B2C.

Business to consumer than B to B for several reasons. Um, it's a lower entry barrier, right? So it's easier to reach individual people than it is to reach decision makers in large corporations. There is a lot of gatekeepers to get a hold of them is. Like a whole another field in itself. We could have a whole conversation about that.

How do you pass that gatekeeper? So, um, [00:13:00] typical, you know, sales cycle or time it takes to get to the right person and get some traction is much longer with B2B than it is with B2C. But the rewards are much higher, right? The B2B is much bigger rewards. So it's like, Um, it's almost like having real, like, uh, commercial real estate versus residential real estate.

I don't know if anybody is a real estate investor out there. I would certainly compare it to buying residential real estate and being a landlord to a residential person versus buying commercial. Two different things, two different approaches, but it's kind of, you know, there's a lot of, like I said, similarities and differences between the two.

Leighann Lovely: Mm hmm. So how do you, um, how do you approach and, and what, I mean, how is this approach different and how do you manage, you know, I guess, let's walk through how the process is different. [00:14:00] Um,

Anna Bruno: okay. So great question. And what I would say is the most important thing is for any salesperson to understand the process.

Like having realistic expectations of what it is that they're trying to accomplish and what time frame would it take for them to accomplish this? And the other big important thing is your pipeline. You can't just take one or two, you know, um, uh, potential clients. Or targets and just go after one. You have to have a long term time horizon, and you have to have a pipeline of which you're doing your work.

And there's a lot of talk about. Being consistent, I think I just read another research report saying the number one differentiator between successful salespeople and non successful is the consistency. Consistency is key. If you [00:15:00] have a plan, if you have an approach, and of course, it's very difficult. To, you know, uh, get shot down to, to hear nose and to, you know, to, uh, see like you're not seeing any immediate results.

But again, the difference between successful and not successful salespeople, and especially when it comes to B2B as opposed to B2C, it's a longer. Time it takes longer to to see the results that it does with the B to C. And I think the 1st step is again having the right expectations, having realistic expectations, having a plan and.

Executing on that plan consistently every day, as long as you like, I know, as long as I do what I'm supposed to be doing, if I've done, you know, I've done my leads, I've reached out to my, uh, leads, and I've done all the things that I'm supposed to be doing all my calls, all my emails, all my LinkedIn reach outs, everything that I'm supposed to be doing, and my [00:16:00] pipeline is what it is, and it's kept, you know, we are in a Yep.

Different, um, processing with different projects that we have, then I can feel good about the fact that I have done everything in my control. Um, everything else is like I said, it's a human nature for us. It's very difficult to work and not see a lot of results. And it helps when you do the C results and this is why quite often it's easier to go to B2C because the results come faster, easier, quicker than B2B.

But like I said, the rewards are much higher with B2B. You get the potential of making a lot more money, a lot bigger deals than you do with B2C.

Leighann Lovely: Right. So the differences between B2B and B2C are clearly, you know, you've got a higher reward in, in the, in the B2B world. But it takes typically a longer life cycle.

So I'm going to assume that it's, you're going to need a much larger [00:17:00] pipeline of people in multiple different stages of that process, consistency in the constant reach out with them. It's, you know, constantly gathering and

Anna Bruno: adding.

Leighann Lovely: Absolutely. And then, yeah. And so in B2C and, and again, I'm, I'm not much of an expert in the B2C world.

I've done limited selling in the B2C except for, you know, makeup and cleaning supply where people were coming to me, I, you know, I'm standing in a Sam's club. This is going way back to, you know, my, my first real sales job where I was like, I want to go into sales, you know, where people are walking in the door saying, Oh yeah, I'll buy that.

So it was more of a. You know, you basically hand them the product and say, here's why you should buy this. Um, but when it comes to outreach, it's a much more faster, quicker. More. Would it be more of an [00:18:00] impulse buy?

Anna Bruno: It is. And it's just like I said, it's, um, you're dealing with, um, individuals that are not as almost like hardened by, um, being pitched so much, right?

When you're dealing with, uh, senior vice presidents of big companies, um. They're being bombarded with sales pitches all day long every day, and they've almost like developed thicker skin for it, and it's much easier for them to say no than to say yes. And like you said, you mentioned something very important.

They're not the only decision maker. It's not really up to them only. And oftentimes it's they take the information and they go up to the higher ups and they have their board meetings and they have additional meetings and then like a team of people will make a decision on what to do right as opposed to dealing with an individual where typically.

They can make a decision much faster and oftentimes it's a [00:19:00] very emotional decision to be made, you know, it's it's they can do it faster. And that's, um, as long as you can tap into. Typically, they said people respond to fear or greed, right? Uh, they said, you know, if you can, um, you know, uh, tap into the fear or greed, you usually can have the sale.

So, you know, And that's why it with dealing with individuals. It's much easier. I'll give you a quick example. I was just recently calling is the talent agency. There's that modeling agency because the product that we have is has applications. The technology itself is patented. It's it's an AI technology that's patented and the technology is capable of predicting and matching people based on attraction.

So it basically puts Things together and finds what would be the most attractive, whether it's the face or facial features or whatever in different, [00:20:00] um, um, markets or in different industries. So I was calling this, um, talent, the talent manager of this company, and I had just met with him a few days prior and I had a conversation with him and he said, Oh, okay.

Call me. He put his phone number on his card and gave it to me. So I, I call a few days later and the gatekeeper is driving me crazy. Who are you? What are you? What do you want? I'm like, I was just talking to him. I was just there in the office a few days ago. He told me to call him. She drove me nuts. Let me talk to him.

Let me blah, blah, blah. Uh, well call him with whatever number he gave you. I'm like, well, this is the number I'm calling you with the number that he gave me. He, I mean, it was a she. It drove me crazy. And I'm thinking to myself, I'm not going to let this woman get to me. I have to get to him. And it was literally back and forth so many times.

And I don't know. I almost felt like saying how incompetent is this [00:21:00] person or is this like, like, is this her job? Like literally she just kept asking me more and more questions. And I kept explaining to her that he was the one who had asked me to call him. And she literally, like, I was like, can you at least just.

Send me to his voicemail. I just want to leave a voicemail. He asked me to get in touch with him. I just want to leave a voicemail of telling what it is that we discussed and then if and when he has an interest, he can call me back. And typically like it's such an like, like non threatening thing to do, go, go to voicemail or send an email.

And this woman, I'm telling you, it was a battle of the patience. Who's going to, am I going to have the patience to deal with her? Or am I going to, I literally wanted to shove the phone down and I said, but you know, it's tough. It's tough. My point is it's tough to deal with. Right. Gay people.

Leighann Lovely: Well, not only are you dealing with the gatekeeper, you, you go into a meeting and you think, wow, I had this great meeting [00:22:00] and you know, he's the CEO or he's the, you know, the president and then come to find out like, oh, well I don't actually make the decision.

I have a board of directors and then you go, so I've made this great relationship with a person who has absolutely no say. And then you, your proposal goes in front of people who have no. idea who you are. They have no emotional buy in to the relationship that you created with somebody, which means that you basically are a piece of paper and they're looking at the numbers.

They're comparing your numbers with the other proposals. They're looking at your, you know, and depending on what your, you know, your offer is, and, and anybody who out there we have a one of a kind offering. Nobody else has it. No, nothing else can do what we do. There's often something [00:23:00] out there that can do something similar.

I'm not, I'm not negating that there are products out there that are superior and that are coming out that are, especially in the AI world, Anna, I mean, having something that's patented in the AI world is, is, is an amazing thing to do. But people don't quite understand that right now. They don't know the capabilities.

So they're basically looking at. You know, all of these, you know, and I used to sell SaaS solutions. So they're looking at all these, you know, three proposals and they're going to go, okay, well, what's, and so the greatest advice that somebody gave me was, look, if they're going to buy on price, they're going to leave on price.

So you go in with your price and if they come back and negotiate and negotiate, negotiate, you get to a point where you're like, I'm walking away because in a year from now, you're going to leave [00:24:00] because you're found something that. is cheaper. And that, and that's what it comes down to. And I don't, I don't want a client like that.

I don't want a client who's going to come to me and say, yeah, let's come down on the price. Okay. Let's come down a little bit more, a little, a little bit. And in this negotiating for penny after penny, after a penny, if they're buying on price, not on relationship, not on the tools that you can offer or whatever that product.

They're going to leave you on

Anna Bruno: price. This is why you want to concentrate, concentrate on the why, not the product and the features of the product. You want to concentrate on what the product can do for you, right? What's the outcome? Should you purchase the product or purchase the service? What is the outcome that you're getting?

Why are you doing this? Not the how, not the features and the [00:25:00] benefits of the product, because like you said, everybody can compete with the different features, and anybody can compete with the price. And the other thing, the point that you made, if I spend time with, um, the CEO or a president, vice president of a company, then I realize, okay, he's not the final decision maker.

Uh, the most important thing that I can do for myself to make sure that this sale, the sale happens. And what I would suggest is to try to get in front of those decision makers, because like you said, you said something very important. You just become a piece of paper and people make a purchasing decisions.

Oftentimes it's a very emotional even in the B2B world, it's still an emotional decision. And if they know you, and they like you, they're much more likely to buy it from you. Even in the B2B. Just like in the B2C, so if you find yourself in a situation where, well, I spent all [00:26:00] this time and I said, you know, did this great rapport, I developed this relationship with this person, but oh, well, he's not, he's just, you know, going to give the paper to proposal to, um, a team of people, try you to do your best to your very best to get in front of those decision

Leighann Lovely: makers.

Right. And I'm going to assume that in the B2C world. That's probably not with a dating app. Um, I'm going to hope not with a dating app, but in the B2C world, you also are going to come up against, especially with larger purchases. I'm going to go talk to my husband before I move forward, you know, expect.

The knocking on the door of, hi, I'm with window company X, Y, Z, or with door and window or, or garage or carpeting company. I'm not going to, I'm not going to go and put my credit card down. You know, if, if that purchase gets over a thousand dollars, I'm not going to make a [00:27:00] decision on, on a purchasing of something for my home that is larger than a thousand dollars without going to my husband and saying.

Should we do this?

Anna Bruno: Well, that's one of the reasons why oftentimes, if you've seen like the sales process, oftentimes, especially with larger decisions, the one of the first questions or the hurdles to pass is you ask your potential, uh, client. Um, Are you the only decision maker or do you have to make this decision with your spouse?

And if the answer is I have to make the decision with my spouse, you don't go sit in front of them alone and then only in front of this person, you make sure you're in front of both of them at the same time. If that is the way they make their decisions for large purposes, for example, or else you're going to waste your time and they get to a point where the person really likes what you have to say, but they're going to say, well, now I'm going to go talk to my spouse.

And now they're going to tell, they're going to become the conduit, right? They're going to try to [00:28:00] sell everything that you told them, you know, from a professional to their spouse. Wouldn't it be better if you were the person who is selling the spouse? So I think it's a very good point you're making, uh, with especially the larger purchases.

You want to make sure you understand what their decision making process is, who is involved in that decision making process. Maybe it's not the spouse. Maybe it's the parent. Maybe it's somebody else who read this, figure it out, make sure that when you're spending your time pitching, make sure the right decision makers are in front of you.

Leighann Lovely: So, um, I purposely, you know, the last time I like buying a car, I will purposely go without my spouse or I'll send my husband without me so that, and then I'll have him call me and be like, okay, where are you in this process? Like how's it going? Do you really like the car? Blah, blah, blah. And then I'll say, okay, call me.

When you're ready to have me come [00:29:00] in and start really like the negotiation. And if we get to a deadlock where he's like, yeah, they're not coming down. This is like, I'll swoop in and be like, you know, honey, we're not doing this. We're not. And the last time we bought a car, I was able to get them to come down like a ridiculous amount, because I just walked in and said, wait, they're not going to match what you.

Like what you said. And they're like, Oh, my husband's like, yeah, no, they said they can't do it. And I'm like, okay, let's go. And they came down and matched. The amount and I'm like, I mean, and, and again, this is, you know, my years of sales experience and I also worked in my younger years at a car dealership understanding how much

Anna Bruno: percentages, because I think people would love to know percentages, what, what they could expect, like how much could a sales car, uh, Of course, the sales card, uh, salesman go down on the price.

Right.

Leighann Lovely: Well, nowadays with all [00:30:00] of the shortage and, and there's inflation on vehicles have been, I would have no idea anymore, but that is, I mean, I, every single car that I have ever bought, they have come down to the price that I'm like, I'm not paying anything over this. Um, I've like, I'm a master negotiator when it comes to buying cars, but it's been now quite a few.

Before the pandemic, before all of the shortages, before I, I remember one car dealership or one sales guy says to me, God, I feel like you just pretty much stole the car from me and, and he goes, and all of the swag, cause I walked out with like all of this, like swag and free a year of free oil changes.

And, but there, there is a way to, you know, to turn around those negotiations on the person. Um, to, to your advantage, you know, when it comes to that stuff and again, not on everything, you know, you can't walk into a, you [00:31:00] know, a, a

Anna Bruno: box, the secret to your success when it comes to dealing with the auto dealers or the salespeople in, uh,

Leighann Lovely: dealerships.

Well first of all, You know, they, they, they play this game of, I'm going to go talk to my finance manager. You know, this is going to be contingent on your credit rating. Well, first of all, I know my credit rating. I'm like, yep, I know my credit rating. I know that I'm approved at the highest rate. So there's no need for you to play a game of you might be approved for this.

You might be approved for that. I will be approved. For the highest credit rating, like, so I know all my financial information. So the games that they play with some of the people that come in, they don't work with me. They don't work with my husband. I know all of that information. So when they sales people, a lot of car dealers are in the back in the day, they, they played that game like, well, that price is for people who have the highest credit rating.

We don't [00:32:00] know. And I'm like, yep. No, that's not a problem. I have. That credit rating. So that's not a problem. So let's eliminate that off the table and let's talk about, you know, X, Y, Z, you know, and that's usually the salesperson's kind of like, well, well, we don't know that we'll have to run your credit. No, I already know it.

You can go run my credit. You can go tell your finance guy to run it. I already know what it is. You know, so you need to take back control from the person who's trying to play. Cause they do, they play these games of. Well, I don't know, it's probably going to be this because and so when they're playing games and for me, you know, the first time I did this, I, I walked in to the dealership and I said, I will buy a car from you today, but this is how much you have to give me for my car.

And they're like, [00:33:00] uh, that's a really specific number. And I said, yep, I'll buy a car from you today. Or I walk, but this is what you're giving me for my vehicle. And they're like, I, we, I don't, I don't know if we can do that. I'm like, okay, great. Either you do or you don't, but I'll move on. And within about 20 minutes, they came back and they said, yeah, we can do that.

And I

Anna Bruno: said, Well, the difference is because most people, uh, again, going back to emotional purchase, most people look at a car. Almost like fall in love with a car, they emotionally get attached to the purchase. And then it's very difficult to negotiate from a point of view having emotional connection to the purchase.

You have to go in very cold, very cold and say, I'm ready to walk out if I don't get my price. And it does. It doesn't. Um, only relate to the cars, but in anything that you purchase in life, whether it's real estate or cars or anything else, you have to leave [00:34:00] the emotions at the door. Otherwise you're in big trouble.

Leighann Lovely: And for me, it's very unemotional because I'm not, I don't care. I'm like, I'm not one of those people's like, I have to drive the fanciest car in the world. I drive a Mazda. I don't need to drive a fancy car. I don't need to be That's not my, like, my showpiece thing. Now, when I bought my house, it was really hard to keep my emotions under control because I wanted the house I bought.

The good thing is, is that the real estate agent that I had kept You know, me blocked from that. They kept, you know, you got to keep the emotions out of it. You got it. And I was like, huh, I don't know how, but you know, again, having a really good real estate agent was like, you know, you set your price, this is how we're going to negotiate this way.

And I'm like, okay, okay, okay. And I, and it, that turned out, but again, you're right. As the [00:35:00] buyer, especially a purchase like a car, because you are walking in, they already know you want to buy. As soon as you engage with the salesperson and say, I'm ready to buy, they've got you on the hook. It's, I mean, it's not like you can go, I don't know, you've already, like, I want to drive this car.

Now you're driving the car and now they're talking you up. Like, how does it feel? Does it feel great? Do you like it? They're engaging you. And they're getting those juices, those, those emotions. You need to be willing to go, yeah, I can walk. And it's even harder now with the shortages and everything else, but it's got to be completely non emotional.

Anna Bruno: This is why they make you go take a test run, right? Take a test drive of the car because again, you're in a car, you're driving it. I even had a jewelry, uh, friend, um, family, uh, A friend of our family who [00:36:00] owns a jewelry store and he not to everybody, of course, but the people that he knew, like, uh, he would give his rings to certain women to wear for free.

For a week or 10 days or two weeks, and then more often than not, they would end up buying the jewelry. Even if they initially said, no, no, no, I don't need another ring. I don't need another piece of jewelry. I have enough. And then you're like, okay, just wear it and then just give it back. And then I would say a high percentage of the people would end up buying the jewelry.

It's because it's an emotional decision.

Leighann Lovely: Right. Because they become emotionally attached to the way it makes them feel. So I, you know, this has been an amazing, um, conversation and I would love to continue it, but we are coming to time. I want to give you the opportunity to, you know, give you your 32nd pitch.

Um, anything it's. You're the floor is open to you. So go ahead and, you know, have your 30 seconds.

Anna Bruno: Well, I would say is, you know, being the [00:37:00] business development, um, uh, you know, being in charge of, uh, vice president of business development for Iris dating. I would definitely say, try out Iris dating. It's a one of a, uh, one of a kind app.

It is powered by AI and it can do many, many different things for you. Save you time. Save you, um, you know, uh, take out the emotions out of the picture because it's going to help, especially for men to, um, take out the fear of rejection because oftentimes we don't approach people because we think we're not good enough.

So it's an amazing app. It's powered by a out a I and it's capable of matching you with your true attraction. The person that you truly attracted to. But it goes a step further because it finds for people with mutual attraction. So give it a try and come back and let me know what you think

Leighann Lovely: about it.

Awesome. Again, [00:38:00] um, that's Anna Bruno. Um, you can find her on LinkedIn. Yes.

Anna Bruno: So you can find me on LinkedIn, Anna Bruno and, uh, Thrive Armenia  Foundation. That's my charity. Uh, of course, you know, all of my social handles are get skills with Anna Bruno because I teach a lot of different skills. So if you want to follow me, it's get skills with Anna Bruno on all different social media accounts.

And thank you again. It was lovely. It was fun. And hopefully we can do this again.

Leighann Lovely: Excellent. Yes. Um, I really appreciate it. Um, again, thank you for listening to another episode of love your sales. Really appreciate the audience support and have a wonderful day.

Anna Bruno: Thank you very much. Bye.

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