Unlocking Sales Success with SEO: Featuring Eric Vallee

Ready to unlock the secrets to amplifying your sales through unbeatable SEO strategies? In this episode of "Love Your Sales," host Leighann Lovely sits down with SEO expert Eric Vallee to dive deep into the world of search engine optimization. Discover how Eric catapulted companies like M3 and DuPont to new revenue heights by mastering the art and science of SEO. Learn the three pillars of website optimization and why constant content updates are crucial for sustained success. Explore the importance of brand recognition, immediate response to leads, and how integrating sales and digital marketing can create a powerful synergy for your business. Tune in and transform your approach to find, attract, and engage clients in our digital-first world!

Contact Eric

Website -  www.silverfoxmke.com 

LinkedIn - https://www.linkedin.com/in/eric-m-vallee/ 

 

Special Thank you to our Sponsors – Genhead – www.genhead.com and Sales Rescue – www.rescuemysales.com

Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/

The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489

 

#sales #businessdevelopment #entrepreneur #entrepreneurship #selling #relashionships #customerexperience #podcast #loveyoursales #lastingrelashionships #salescareers #salesmanager #salesdevelopment #traininganddevelopment #leadershipdevelopment #salespodcast #salestraining

 

Welcome to another episode of Love Your Sales. I am extremely excited because I am joined by Eric Vallee. Eric is an expert [00:01:00] in generating leads and revenue from websites. During his past 15 years, he has specialized in search engine optimization and recently launched his own SEO consulting firm, silver Fox M K E during this time, he has worked with numerous companies, including M three and, and DuPont to help generate leads and revenue during the last, his last position as a digital marketing manager.

For a plastic and adhesive manufacturing. He oversaw all aspects of the website, as well as partnering with the sales team to drive and close sales. He consistently generated more than 2000 leads each year. Uh, he also helped bring in more than 1 million in revenue , from new customers each year. That is absolutely awesome.

Eric, I am so thrilled to have you join me today and talk about. Well, how SEO can you know, really how important SEO is. [00:02:00] So welcome to the show. 

Eric Vallee: Yeah. Thanks for having me on. I'm very excited. I've, uh, I've been listening to your podcast for a while and I, I think it's a great podcast. I've worked with, I've had the opportunity to work with many sales people and I find some of the.

Insights that your podcast provides to be just exceptional. 

Well, thank you. That's, that's a huge compliment. And I, um, you know, I love working with, salespeople have to be able to rely on a lot of, a lot of tools, right. Or we should be. And if, and if you're a salesperson out there not relying on all of the tools that are available to you, you need to really, you know, take a look around and, and lean into those.

And one of those. Being somebody like yourself, um, because we live in a digital world, , but that digital world is only as good as the, as the people who are actually helping behind the scenes make. You know, us visible, right? And that's what, 

Eric Vallee: yeah, 

that's [00:03:00] what SEO is. 

Eric Vallee: Yeah. SEO. So basically just to give a primer on SEO, SEO is basically it's part art, part science, a lot of experience in what you're trying to accomplish is you're trying to an SEO specialist, their goal is to understand how search engines like Google and Google is the big player.

How they. Analyze and look at websites so that you can, by understanding how Google looks at a website, you can understand and help businesses become more visible on, Google and Bing is also important. A lot of people discount Bing. Google has somewhere around 70 percent of the market, but Bing actually has about 18%.

They also have Yahoo that goes in there. But the big thing that's really important with Bing is that, uh, GPT 4, the AI is actually pulling from Bing. So as [00:04:00] that continues, Bing is going to become more and more important, but getting back to SEO, what SEO is really is looking at a website. Understanding what it does well and how it could be improved to get better visibility on.

Interesting. I, I did not know that about Bing, , and I'm sure that that's common knowledge in, in your, um, in your circle. So, so explain to me what, you know, SEO, you explained what it is, but how does one even begin to. Better understand what's happening when you say, I'm going to improve your SEO. Okay.

Well, what, what does that mean? Like, what are you, what are you doing? 

Eric Vallee: Absolutely. That's an excellent question. So basically when somebody like me, like a consultant comes in and looks at a website, I'll look at a variety of factors. The first thing I always look at is I'll try to get an estimate of how their organic traffic is performing.[00:05:00] 

And let me go back a little bit on what organic traffic is. A website gets. Visitors from four different sources. One is direct traffic. If you give somebody your business card, it's got your website on it. They type that domain into a website that's considered direct traffic. They're on, say if somebody's on this podcast and you have a link on it, that's called referral traffic and websites will get referral traffic, or like if they're listed on Yelp.

They would, and somebody goes on Yelp and, and then clicks over their website. That's referral traffic. The other source is paid. So like, if you do what's called pay per click or paid advertising, that's another source. The fourth is organic and it's called organic because. When Google looks at your website and they put things in results, they consider organically how the website comes into their search engine results page.

[00:06:00] So they call it organic traffic because of that. But it's basically traffic from search engines. So. Those are the four types. So when I look at a website, what I do first is I want to see how much organic traffic, because those other ones are important, but I can't have as much of an impact on them as I can on search engine traffic or organic traffic.

So I look to see how well somebody's doing in organic traffic. I will typically Make that as a benchmark against how they're doing with some of their closest competitors. So if I looked at a website, uh, say, , your website for rescue my sales, I might look at it and try to ask, what are some of the, give me two or three of your competitors that you regularly see in the marketplace.

And then I would look at their website to determine how well they're doing. For instance, if you're getting, uh, a hundred visits a month, you might feel very good with that. But if I tell you that your closest competitors are both getting well over a thousand visits [00:07:00] a month, then you're not going to feel so good about it.

Right. So 

Eric Vallee: the first place we look at is that then we start to look at some of the reasons why you're doing either well, or you could do better. And so. What a search engine specialist will do is they'll look at how does a website perform in on page, which means how much content do you have? Is the content driving the type of traffic that you want?

And so let me, you know, I'm following. So when you do this analysis, when you're, when you're sitting and I'm trying to get in your head now, when you're sitting here doing this analysis, you're, you're, you know, figuring out, you know, where these are coming from. Um, and then you're going to, you're going to try to optimize this.

I'm assuming there's different places in the background where you can put keywords, but I'm going to guess also that it's the language on [00:08:00] the actual website as well. 

Eric Vallee: It is. Absolutely. So, so really, with with search engine optimization, there's three pillars. There's on page. , there's technical and then there's off page.

On page is anything like it describes on page, so like if I look at the content that you have, how is it written? Is it written to appeal to the audience that you're trying to target? That's where the keywords come in. And if you have keywords, how well is it aligned with those keywords that you're trying to target?

Okay, 

Eric Vallee: off page is links. So what. What Google, when they first came out, when Sergei and Brin first created Google, back in the time when they were doing it, you could, the search engines that were around were like Ask Jeeves, things like that. You could actually buy your way to the top of an organic ranking.

You could give them money, and they would put you at the top. Sergei and Brin said, that's not how we [00:09:00] want to do it. We want the World Wide Web to make this happen. The decisions. So when somebody gives you a link when they take a hyperlink from their web page to your website, that's basically a referral.

It's that that website saying, I recommend going to this. This is a good source. So Off page is basically how many links you get from other websites and how good they are. For example, if you get a, if you get a link from an education, a website that ends in edu, extremely valuable. If you get a website from a org, very valuable.

If you get a website from a com, Could be valuable, might not be. It depends how good it is for your site and how related to it. The whole aspect of it. I don't want to get too much into the details of it, but 

this is, I mean, this is now that you're like, you're explaining it in, in layman's term, right? This is no, [00:10:00] no different than.

Being out in a networking at a networking meeting, for instance. 

Eric Vallee: Absolutely. 

I mean, this is like sales 101. They created, they created it so that. The better you are, you know, I shouldn't say, well, yeah, it's like a popularity contest almost with, value with the five star review. Right.

I'm not going to get a referral from Eric. Um, if I'm not, if I haven't proven that I am a good. Or that I'm good at what I do in my business. 

Eric Vallee: Yes, exactly. It's the same 

thing, like, so if a org refers me, which, you know, we can, we could equate this to, you know, somebody who's really high or highly respected in, you know, in a networking group says, Oh, you should go to Leanne for that.

That may hold more weight than if somebody who's, you know, brand new, never used me, [00:11:00] barely knows me says, Oh, you should go talk. Wildly interesting. 

Eric Vallee: Well, and the thing is that a lot of people don't understand is that, so with dot orgs and dot edus, you can't just have those. So there's a, there's a whole organization that oversees things.

And when you go to like a GoDaddy or any type to buy a domain, you They won't let you buy a dot edu domain unless you have the accreditation. So that's why those are so valuable. So like I, I graduated from the university of Milwaukee. If I was able to get a link from a UW Milwaukee dot edu, Google knows that those are very limited.

And so they're so much more valuable. So like you, you did it, you did have a very good analogy. Link building in a way is like a popularity contest. The more links that you get, the better your site is going to be. However, it does get a little bit more complex because it's not just the matter of the number of links.

It's also the quality of link 

[00:12:00] quality, right? Which means that you can't just go and buy. You know, link, how would I say that? No, 

Eric Vallee: you're, you're absolutely right. There's, there's a lot of, there's a lot of problems when you try to buy links. Google does not want people to buy links. So yeah, so you can't just buy your way to the top.

And the thing is, is if, say if you do something that gives you a ton of links overnight, Google will usually spot that, flag it and manually review your site. Right. Right. Right. Uh, the third, I did want to go back. So the first two areas that I mentioned were one was on site on page. The other is bought page.

The third is technical. So technical is how well your site performs. Google is very easy. Very, uh, concerned about mobile websites and how on the phone, because I know most people will access websites from their phone. So they're always looking to see how quickly your website loads on a phone. And you've done this where you load, you're at a, you know, [00:13:00] maybe you're at a basketball game or you're at a party and you look, you open your phone, you open a browser and you click on a link and the browser loads.

The website doesn't load. The first thing you do is you click back. Cause you're like, well, this website's broke. Yeah. Google knows that they want most websites to load within three seconds. And what that means is it actually, they have different terms for it, but basically that you can actually see that it's loading.

If it, if you get like a webpage on a mobile browser on a phone and it doesn't load within three seconds, where you're getting nothing, 99 percent of the people are going to just break the website. Click back and Google knows that. So what they look at is that they want your technical aspects of your website to be in tip top shape so that on a mobile phone, it loads quickly.

And that is of utmost importance for Google. 

Interesting. So, and I love, so we was literally, Google was built, on sales, on a [00:14:00] sales model. Possibly. Yeah. I mean, and that's, that's everything that you're saying is kind of what I'm hearing is that you can't, I mean, yes, you can, pay to, they have paid advertising there, which Yeah.

They've got to make money. Right. You, that's great. But on an organic level, really the only way to the top is to have the proper, almost like networking is to, is to have all the proper keywords in there is to have all the prop saying the right thing, singing the right song. And that's the same thing when you go to a networking meeting.

Eric Vallee: It's like Zig Ziglar. Everybody knows Zig Ziglar. Yeah. He's written a lot of books, very good in sales. If you get a link from a website that is associated with Zig Ziglar's organization, people are going to recognize it right away. Right. Google's going to recognize it. So it is, you're saying the [00:15:00] exact right thing.

It's, how you network, how you build your brand. And that's how valuable links are. When you have a very valuable brand like Zig Ziglar. It's going to be very valuable for those links to get that so that that's so basically what I do is I'll look at all of those aspects of a website to try to figure out whether or not somebody can do better and how they can do better because one of the things that I've seen in the course of my career doing SEO.

Organic traffic or traffic from search engines for most websites is about 40 to 60 percent of their traffic. So it's usually the lion's share of their traffic is coming in from organic. And so it's very important to try to make sure that they're maximizing that, traffic. 

Right. And having as a salesperson, if I could spend.

Less time making phone calls because every salesperson out there is like, yeah, I'd love to make, you know, have less time [00:16:00] making phone calls and more leads actually landing on my lap. That would be app. That would be amazing, which is why, you know, all of, you know, people are like, well, everybody knows target.

They don't have to advertise. Um, wait, I'm sorry. Does every single. Like, I get hit all the time by the big box stores, by all of the big name companies. Never stop marketing. Never. They never, they're known by everybody, but they never stop marketing. 

Eric Vallee: Well and that's, that kind of goes, so like I did lead scoring for four years in my last job and in the previous job I worked on, I, I helped out a lot with inside sales and one of the.

One of the rules that I have with leads is when leads come in, the first rule that I have is you've got to get on them quick. Oh, and the second rule, which is kind of where we're going with this. keep on marketing [00:17:00] is when you look at hunters and you look at hunters and farmers. There's two type of sales people that I'm aware of.

Um, hunters who generally will cultivate and do a really good job of cultivating their existing clients. And then there's hunters, hunters who want to always try to find that next deal. They're both valuable for organizations, but they're different types of People, organic search and website leads can help both of them.

And one of the reasons with hunters that it's really critical is when you talk about like big box, you said like target. If you see, if you go on a, uh, on Google and you type in, I'm looking for, Anything like golf clubs or tennis shoes or whatever. If you see target come up because you have a good experience with them, you're more likely to click on that.

And so that's how farmers can be. Can benefit from organic traffic. Because what [00:18:00] happens is a lot of people are like, well, companies know about us. We've got them. We signed a contract and , they've got my number. I can tell you from experience, a lot of existing customers will go into Google.

They'll say, if they're looking for tennis shoes, they'll look for tennis shoes. And then all of a sudden they'll see their company that they work with come up. They'll click on that link and they'll fill out a contact form rather than working with their salesperson. And we see that regularly. So brand recognition is always important.

And like you, like you said, Leanne, you want to always be marketing. 

It's the number one mistake that I see companies make is while we're doing really well, um, we're getting in a ton of business, let's pull a little bit of the budget from marketing and you know, like, because we're doing really well and I'm like, you're doing really well because you're marketing.

And if you stop, it's the [00:19:00] same thing with the salesperson. I, it's like the 30 day rule. You're making a ton of calls. You're making, you're going out there, you're knocking on doors, you're getting all this business in. And then all of a sudden you, you get really busy, you're now managing your clients that you just brought in.

And. You're not making all those phone calls and you're letting 

Eric Vallee: the, you're letting the funnel go. Right. Your, your, 

your funnel is starting to go down. And, and again, this is something that every salesperson struggles with a little bit because you do, you have, you get pulled into, you know, now managing the clients that you just signed.

And so there's, there's always that push and pull depending on, you know, your role. If you, if you eat what you kill. You're going to be in a constant cycle of up and down and up and down and up and down. Um, you know, if you're in a sales role where you literally, you sign that client, you bring them in, you kick them to a, you know, a team that's now going to, you know, manage them.

You should stay, you know, fairly steady. If you're making the calls.

Eric Vallee: [00:20:00] Absolutely. 

It's the exact same thing with your marketing plan. Like you can't, you can't market, market, market, and then stop because you're going to get an influx of clients and then you're going to have no clients. You're going to have an influx of clients.

Absolutely. Absolutely. I've never understood that mentality with, with businesses, with companies. Like if, if it's working, then stop, don't break the system. Now, if it comes down to budgetary, then you need to find, you know, a budget that you can, that you can sit comfortably and consistent with for the long term.

And as the clients go up, your budget's going to increase and then you can build upon that. And I've just never understood why companies like don't get that. It seems like an obvious thing, doesn't it? 

Eric Vallee: Yeah, it does. I mean, I think that a lot of people, they do that. They're like, well, we're doing really well with sales, so we don't need to put as [00:21:00] much into marketing.

We don't need to put, but you always have to think about the funnel. That's something that has to be top of mind because if that funnel is not constantly being filled, you are Really putting yourself in a precarious position. You want to always be filling that funnel. And, you know, the thing is, is when I was working at, uh, my last company, we would have customers that would come in that we weren't sure if they were going to sign right away, but they might sign in a year.

And so if you, if you stop that, who knows what's going to happen. 

Right. Right. Customers who are wildly interested today, but if you go dark for the next year, they're going to forget about you and they're going to sign with somebody else. 

Eric Vallee: Yeah. 

Oh, especially in a wildly competitive industry, depending on the industry that you're in.

If you're a marketing company, that's a saturated industry. If you're a staffing company, saturated industry. You're a, you know, and I can list off [00:22:00] a. You know, a million and 10 saturated industries that, and then there are the, you know, the, the few that, you know, have that corner, their particular industry.

And it's literally said to me, we don't even need a website. And I'm like, good luck when you have a competitor pop up. 

Eric Vallee: Right. Well, that's true. And you know, one of the things I wanted to mention that a lot of people don't realize is with. Leads that come in from your website, something that is really important.

And a lot of companies don't realize, understand where those leads are going, because a lot of times people don't understand that they'll, they'll have a number of different phone numbers that are coming into their website, whether they're using a call center or how they're doing it. They have multiple different places where their emails might be going.

Check those at least A couple times a year to make sure that they're active because nothing is more [00:23:00] frustrating for a customer or a prospect to get to a location. They contact you. They spend the time to reach out and get get to you. And they do it. Never hear back. And one of the challenges with that is that sometimes phone numbers, um, especially now, cause more people are using voice over IP.

And a lot of times these phone numbers aren't going to a voicemail box or, uh, you know, a typical, like a phone number. And so they're just ending in a dead end and people are leaving messages and they're never getting returned. And then it looks bad for that company. So. Right. So 

we, we live in a, we live in a, um, instant gratification world.

Eric Vallee: So if 

I'm looking for a plumber and I always use a plumber or a, you know, cause plumbers, electricians, you know, all of the trades, um, unless I have somebody or somebody has referred a person to me, I'm one of those people who will go [00:24:00] on, you know, like Google and look for. The, you know, the best star review and then start calling down the list and till somebody answers the phone.

If they don't answer the phone, I'm like, I'm moving on because. If they're, and again, I know that there's a lot of, you know, places that are brand new, but like, if you can't answer your phone or respond with a, Hey, like, and I love the text message of, Hey, you know, see that you called to call you back in a couple of minutes.

Great. I'll give them, I'll give them a chance to call me back. But if I don't hear from them within like a reasonable amount of time, I'm moving on. Absolutely. 

Eric Vallee: Absolutely. Absolutely. And, you know, it's so funny that you mentioned that because one of the things that I think is most important with website leads is find a way to get back to somebody Right away, because the thing is, is we're in a society right now where Amazon [00:25:00] has changed the game.

Amazon, you can order something on Amazon at 8 in the morning and have it to your house by noon. And so people have a very high expectation of how they can get in touch with companies. And the, the reality is 77 percent of leads that are submitted through a website. Never get followed up on. 

Mm-Hmm. . 

Eric Vallee: And it's scary because the thing is somebody's reached out to you and they said, I'm interested in your products.

And a lot of companies aren't following up. If you follow up within an hour, you have a much greater chance of getting responded because I, I know that like if, if somebody doesn't have chat on their website. They aren't necessarily expecting that somebody is going to be able to get back to them. A lot of people are conditioned to know that if you call on a phone line, you're probably going to go through voicemail challenges.

And so they understand what [00:26:00] that is. Now, in the case of like a plumber, like you said, I think that's a little bit different. They're probably going to have a call center. But if you contact somebody that's a big company and say, if you're looking for steal, you're probably not going to get in touch with the person right away.

But if you send, if you submit a form, whether it's a request for quote or a contact form, I would encourage anybody, if you can, even if it's just to send them an email and say, Hey, we got it. We got your information. We're looking at it. We'll get back to you. And I'm not talking about the automated one because Most websites have an automated response.

When somebody fills out a form, it'll tell them, we got your information. We're going to respond within a certain amount of time. Right. What I'm talking about is reach out with the salesperson or the person who's managing the leads and say, Thank you for getting back to us. We are working on this and we will get back to you as soon as possible, because then that person knows, Hey, I've reached somebody and [00:27:00] they're going to be more likely to stop looking as hard for another website.

Just like you said, Leanne, if you call a plumber and they don't answer, you're onto the next one. Right. And it's no different with any type of sale. That's how it is. 

Right. So I recently was on a trip and my, um, my girlfriend, , she bought a new car, she bought a Tesla and she asked, or I asked her like, Oh, you know, tell me about like the buying process, blah, blah, blah.

And this was the most insane story I'd ever heard. She's like, yep. We went in, we test drove it. She goes, we filled out everything on an app. And it literally took 15 minutes. We went through it. They, here's the price, here's your, you know, you're putting this much down. This is how much it's going to be, you know, monthly.

She goes, there was no negotiation. There was no, it was, you're pre qualified. This is the price. This is the, you know, how much you're putting down and it's all done in an app. And she goes, it was done in 15 minutes and we drove out with the, with the car. [00:28:00] And I was like, Oh my gosh, like, I know that is like unbelievable.

Like if, if buying a car was that simple, like it would, it wouldn't give me anxiety every time I look at my car thinking I need to buy a new car. If 

Eric Vallee: you talk to, if you talk to, like, if I talked to my mom about it, she'd be like, no, you have to go in and you have to negotiate and you have to go in and yeah.

Right. Holy crap. We're revolutionizing the way that we, that we do like, do just simple things because of technology. And then she went as far as to say, Oh yeah, like you have to, because of the weight of it, you have to have your tires rotated. She goes, I pull up the app. I tell them that I need my tires rotated.

They come to my house. They text me, we're here. She goes, I don't even have to walk out of the house. If it's parked in the garage, they have access through an app. [00:29:00] They rotate the tires and they leave. She goes, it is the most convenient, um, car experience ever. She goes, I love it right now. We're not talking about a 200, 000 car.

We're talking about a, a reasonable. You know, for somebody, some people depend, you know, it's a reasonably priced vehicle that when you talk to somebody who owns one, they're like, Oh my God, I love being a Tesla owner. And I'm like, why? Like I don't get, and then you hear about the experience. This is what the world wants.

Eric Vallee: Absolutely. 

We live in a world in which immediate gratification, simplification. Of the buying process. Is what every single person wants. They want to be able to go on a, they want to go on a website. They want to see what they're buying, [00:30:00] understand the product and then have complete ease in that process, which is why Amazon's, you know, process of.

Like, Oh, here's what I need. I can click on a button and have it delivered to my home. I can even put it on auto ship when I know that I use laundry detergent. You know, I need to restock my laundry detergent and my toilet paper and my every month or every two months it auto ships to my house. Like, 

Eric Vallee: Well, and you know, it's so funny that you're mentioning that because one of the things that I always like to talk to when I talk to salespeople is because salespeople will be like, well, how can I get involved in the SEO process?

And one of the best ways is to be a resource. So some companies will have a digital marketing department. Some might have a marketing manager that and either one might oversee the SEO of a company. Some will hire a consultant like me. What [00:31:00] we really don't have that salespeople do is direct connection to the customer.

And salespeople are talking to customers all the time. So they understand from your business. What are your strengths? What are your weaknesses? What are your competitors strengths? What are the common questions that people ask? All of this information is gold for a website person, because one, it helps us build better content.

Two, it helps us find more unique keywords. Three, it helps us create an experience. Like you said, experience is important. It helps us create an experience that's going to talk to our core customer. So salespeople, I encourage all salespeople, Make friends with your, uh, digital marketing partner because they can be a very good resource for you.

You can be a very good resource for them. [00:32:00] And it's just, it's a great, it's really a great relationship to have. 

Very interesting. So once you have the SEO, like you've created this, you've created the website. Are you good to go forever? 

Eric Vallee: That's a great question, Leanne, because the thing is, is one of the reasons that I got into search engine optimization, when I first started doing digital marketing, I could have went.

Paper click. Um, but I chose to go SEO because the work that you do with SEO, it lasts for a long time. I'm not going to say forever. But it lasts a long time. If you do pay per click or paid advertising, as soon as you stop your paid advertising, it goes away. And so. But as you mentioned, no, you don't want to set it and forget it.

So say, for instance, we have a website that builds widgets and we get all of our pages optimized, we get all of the content that [00:33:00] we want, do we let it go? No, because there's constant changes. It's like a garden. You constantly need to give it attention. Maybe it's the links are break breaking and what a link might be is like on a page you might link between two pages on a website.

Maybe you change the URL of one of the, uh, websites and that breaks. That leads to poor user experience. You, a lot of people don't realize with content, it needs to break. Say if you wrote an article on widgets and we talked about composite widgets, but the composite widgets changed last year, but we wrote this article four years ago.

Well, if somebody goes on that article and they look at composite widgets, they're going to like, well, these guys are behind the times. You know, so you've constantly got to look at your content. Is it updated? You also have to try and look at how can you keep getting your name out there? Once you have a website built.

What other [00:34:00] things can you include in it? The more pages that you have on a website, the better you're going to have to bring in traffic. Because it's like, I try to look at it like when you look at like, where they go after the crabs, and they have all these nets. Each page on your website is like a net, where you're trying to, instead of trying to catch crabs, you're trying to catch customers.

And each page on your website can, can bring in new. Customers and the way you bait that net is with keywords. You find the right keywords that are going to appeal to those, and that will help bring in traffic. Now, that's not to say that you want to just. Have as many pages as you can, and they don't really serve a purpose, but you wanna try to keep building your pages.

There's always ways to build pages. If you look at a, if you have a product page, maybe you have a product page that links to commonly asked questions or your warranty or your returns [00:35:00] or comp, how, how you compare to the competition. There's so many different aspects. So yeah, you. You never want to stop growing your website and you never want to stop managing it and maintaining it.

It's an awesome answer. Um, and, and you're totally right. Like, obviously, but hey, we are coming to time and I want to give you your 30 second shameless pitch, um, before we wrap up. 

Eric Vallee: Okay, great. Yeah. , like I said, I work with people. Big companies, small companies, solopreneurs, uh, you can find me at silverfoxmke.

com. Um, I have a lot of experience in manufacturing. I've done a lot of work in other industries, and I'd be happy to help anybody if they're looking to figure out how they can do better with websites, how they can do better on Google. 

Awesome. And how, what is your, what is your website or how did LinkedIn, how can they reach out to you?

What is the preferred way? 

Eric Vallee: The best way is to go on my website. [00:36:00] It's silver Fox. It's www. silverfoxmke. com. 

Perfect. Well, again, I really appreciate, and that'll be in the show notes, my apologies. So that'll be in the show notes, but I really appreciate you coming on, Eric. It's been an awesome conversation with lots of gold nuggets.

Eric Vallee: Yeah, this has been great. I've really enjoyed it. And thank you for having me on. 

Yeah, it has been my pleasure.